BrokerIPTV Real Estate News and Videos

Cara McDonald-Real Estate Marketing In 5280 magazine Is Very Effective

BrokerIPTV : Today we are talking with Deputy Editor of 5280 magazine based in Denver, Colorado, Cara McDonald and thanks for being with us. I want to talk about marketing in general when it comes to real estate and obviously there is lot of people putting a lot of time energy and money in internet. Is print competing, having a difficult time competing with Internet products?

Cara McDonald: A lot of print is. Something they were seeing in magazine, especially regional magazines however is that, it is having the opposite effect. The Internet is really competing with more of the daily and the news print in the weekly. Magazine lifestyle regional magazines, I have actually seen a broom, it is the golden age for them because they are reaching a very desirable target audience.

BrokerIPTV : Some people are saying that it is critical to have your home obviously on Internet, because so many home buyers and sellers are starting their buying process or their selling process on the Internet, agree/disagreed?

Cara McDonald: Agreed, I agree. I think if you are looking for that massive "where do I start and I want to see a sense of broadly what is out there," that is true. For charging particular properties, if you have something there is a little more notch or particular especially, if your business is more notch and you know there is readership out there for it. You are going to, what we find with our magazine is the purposes is narrowing down choices for people.

BrokerIPTV : You said in the lot of meetings and those are discussion groups and focus groups and what do ever we are going to do next and what is going to be the next big thing and of course, realtors want know, what is going to be my next avenue for advertising?

Cara McDonald: Well, as the web has come into proponents, we have panicked in the publishing industry. Across the board people said, "So, now we have turn to the web." We haven't see that panic exactly in the last seven or eight years and we have really maintain a steady attention to the print, because it has the different impact, different longevity, a different reach than the online, but we are certainly not ignoring online. It is an important in the developing part of our business and our leads and it is definitely something to recommend.

BrokerIPTV : I mean, I just everything I go to everything I see, everything is turning to video and it is video on your phone and it is video over here and video on your iPod, it is video everywhere, I mean it is like all consuming now?

Cara McDonald: Yeah, but let me make a point about that. I mean I am technologically mediocre, I tend to get a little bit over held with certain thing like that with the YouTube, with the 3 phones in the 3 different email accounts. I think one of the reason why certain kind of magazine have been successfully recently is that they not that. They do act as a filter and there an experienced that their readers are able to focus on, we know that people sit with magazines in general and do spend time. So, they are processing that information, they are not just clicking through it and it vaporizes off and disappears, they will come back and refer.

BrokerIPTV : This the discussion, we have in the office everything and every ones in a while and it is biggest mistakes that realtors are making in their advertising and this can go to print, because the debate is well, how creative is the ad versus how many people are we reaching, is it reach or is it creativity?

Cara McDonald: I think that depends a little bit on their property. I think really savvy readers can smell, cheesy creativity or rederick, but I do think what they are really like is when ad speaks to them, esthetically and when it speaks to them intelligently.

BrokerIPTV : Real estate forecast for 2008?

Cara McDonald: Quiet. I think it is going to be quiet until the spring. I think we need, somebody who is going to be potentially in the market, myself, I am really waiting for some of these mortgage rate adjustment things to settle people down. They get thought the holidays and see how that goes. I think cautious, I mean just having seeing some other reports, we are down 3% on the metro area, but I am the central Denver area and optimistic about that, because what I know about where I live is people want a be there and it is a community that continues to grow.

BrokerIPTV : Cara thanks so much, great speaking with you, good information.

Cara McDonald: My pleasure.