BrokerIPTV Real Estate News and Videos

BrokerIPTV: Today we are talking with Charlie Nicks from Tomlin/Nicks/Wells and Townsend Advertising. He is the Creative Director. Charlie, welcome to the show.

Charlie Nicks: Thanks for having me today.

BrokerIPTV: Our first segment, we talked a little bit about what your company does and you mentioned that you work with brokers. How do you work with them?

Charlie Nicks: Well, we will contact and right now it has been mostly the larger companies, just because, what we are doing now, we have to be in a large market to do it. Whereas a lot of our clientele in the past was in towns of, you know a third of them in towns of 50,000 or less, so, this has been kind of a change [inaudible], but if their needs are recruiting and that seem to be a big thing right now. We are introduced in this recruiting website concept and then helping them with that. There are some pricing issues that are going on inside a lot of these companies, settling down to a specific menu of prices that they offer, so there is some consistency throughout their troops and I think right now attitude is a big thing. We tried to, you know as corny as that is, if that's not right, the rest of it is not going to work, so.

BrokerIPTV: And saying, "Okay, Charlie. What am I doing wrong?"

Charlie Nicks: Right now I hear that all the time and I don't believe that most of them are doing anything wrong. I think they were, you as an agent were handed a big bunch of problems that just for once, we weren't involved in any way, shape, or form in creating. I think the mortgage people really hurt us. That got handed to these agencies. The agencies are working hard. The best ones are still in the business working harder then ever and I used to, if you have ever read my stuff, I criticize agents left and right. I haven't in a couple of years, because I just think this got handed to them. So, I don't think they are doing anything wrong. I think it's more of getting focused on what's right and so..,

BrokerIPTV: All right. Well, let's talk about that, because on your website, you mention 10 things agents should do right now to help their business. Can give me a few of them?

Charlie Nicks: Five out of the ten are attitudinal issues and about staying up and keeping CNN turned down and keeping the family up and just basic things to keep yourself. It is like I was commenting a minute ago about how we were great shape here. I think just a little bit of exercise right now can help you out. I think you have to keep your head right to be right in real estate and the more you keep your family right, the more you are going to keep you business right, and vice versa and all that. So, it is the time to be simple and it is the time to be directly focused on what it is that you are trying to get done.

BrokerIPTV: Your thoughts on blogging?

Charlie Nicks: Hated it two years ago. When I started blogging, I loved it. I just [inaudible] everyday, one thing or another and I turn on to that like a lot of older people. I am 54. I get introduced from the young people. I had a [inaudible] agent in California, [inaudible] nice, great gal, bought a website from us, would not give me her buy unless I went on FaceBook and got it off there. So, that forced me to have to get a Face, do the whole thing, and then it was great. You know, I loved it. I am telling you the future, I am happy about everything that is going on in America with the young people. The older people tend to shout at the young people, but the young people in our society have it together and they are going to make things work, just work, so.

BrokerIPTV: So does that mean we have an optimistic market forecast?

Charlie Nicks: Hugely optimistic. People have to have a cave[phonetic]. I think we are going to be in this for a while. I don't think, I think it's really important as a everyday agent, someone has this, you remember that when you get one turned down. It wasn't your fault. It was some scoundrel in the mortgage business years ago and let's don't get our heads back in that. Let's do this business right and clean. When someone is getting their [inaudible], let them speak up. Let's just help people and everything is going to fine, so.