In this BrokerIPTV video from the 2010 Realtor Rally in Denver, Kathy Soltero talks to Steve Bocher from Catch Fire Marketing about the services they provide for everyone from realtors to mortgage professionals.

Interviewer: Hi I am Kathy Soltero with BrokerIPTV.com. Today we are talking with Steve Bocher with Catch Fire Marketing. Tell me about your company, Steve.

Steve Bocher: Hi Kathy. We are a full-service marketing company. What we do is we provide print direct mail, graphic design, promotional marketing and apparel to businesses of all kinds, including gross realtors and mortgage professionals.

Interviewer: How does this maybe compared to with the Internet and doing e-mail and that kind of stuff, I mean, is this kind of one of the old-fashioned ways of marketing, there are still people still doing it?

Steve Bocher: You know, that's a great question. You know, what makes marketing effective for business is engaging their past clients, their friends, their referral sources in multiple ways. There is no one right answer for marketing. E-marketing is great, it's low-cost, but the open rate is very low--about 20% to 30%. So if you just rely on one way of marketing, e-mail's an example, you are going to be disappointed. So we recommend their clients use a combination of marketing methods direct mail, Internet marketing, E-marketing, text marketing, promotional marketing is very strong in fact is $18 billion dollars and has huge effectiveness rate.

Interviewer: Tell me what are some of your hottest things that you use in marketing?

Steve Bocher: You know one of the things that we are finding is because technology is evolving so much, things dealing with smart phones are particularly popular. One of the items for instance, that we are doing a lot of these things they are called gadget graphs and actually what they do is they go on the back of your phone and they keep it from sliding. So it actually, it actually adhere to something and its not sticky, so it's a great thing so you know lot of things dealing with technology are really popular right now.

Interviewer: And you just put your name on that?

Steve Bocher: And you put your name, that's exactly right and it's in what's important is, it's in people's hands how many times a day. So it's unlike a letter opener that might be stuck on our desk and maybe seen or used once a week or two times, three times a week, this is in your hands multiple times a day.

Interviewer: That's awesome. Well Steve, thank you very much for joining us today, very interesting to talk to you.

Steve Bocher: Nice, thank you.

Interviewer: You bet and for more real estate-related videos, be sure to tune into BrokerIPTV.com.

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Posted in Headlines, Internet Marketing, Traditional Marketing, Real Estate Industry Events

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