Dreaming big is great but where most people miss their mark, is when they fail to take the small action steps each day to make their dreams a reality says Bernice Ross, Real Estate Coach and author.

Keeping up with everything is the biggest challenge real estate agents face.  You are the business and you have to wear many hats. 

"One of the many challenges agents face is being pulled in so many directions that they don't know what to do first." says Ross.  "Should I cancel my lead generation time to take out a buyer? Will investing in this technology really produce any difference in my bottom line? Do I really need to have a presence on the social media?"

Ross offers six proven steps to help you resolve the confusion and make your big dreams a reality:

1. Monitor and Evaluate your successes and failures in 2011 and ongoing in 2012.

2. Narrow your Focus:  Make a list of everything you could be doing for your business, then identify the top 3 things you think will help you reach your goals.  Focus on only these 3 things for the next 30 days.  Then go back to Step 1 and decide at the end of the month if this helped you achieve more.  If not, make adjustments.

3. Daily Top Goals:  Ross suggests asking yourself each day, "What are the three things I must absolutely accomplish today to hit my goals?"  Complete these first before anything else.

4. Stay positive. Focus on what you did accomplish, not what you didn't get done.

5. Change is good.  Be willing to change course when necessary to achieve your goals says Ross.  If short sales have been your strong suit in the down market and your market is starting to improve... it may be time to start refocusing on more tradition real estate listings.  Always re-evaluate whether your focus will help you move forward or will it hold you back?

6. Innovate.  Keep up with new technologies that can help you do your job more efficiently.  Don't jump when adding new technology, however, keep a list of ideas of how to improve your day to day operations and then place them in order of need and then evaluate which will be most cost-effective.

"Keep moving forward, keep your eyes on the goal and always be mindful that every small step takes you that much closer to achieving your dream." counsels Ross.

Read more great tips from Bernice Ross.

Posted in Headlines, Lead Generation

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