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Have you added video to your website? By 2014, experts predict that 90 percent of
all web traffic will be video. If you
haven't added video to your marketing strategy, you are missing out on a huge
opportunity to get more leads.
Many agents are intimidated by video,
says Bernice Ross, a real estate
coach and author. "They don't like
the way they look, they feel it's too hard to do a good job, or they're simply
too busy. In the meantime, they're spending hundreds of hours on Facebook
hoping to generate leads. Others are paying for Google ad words in the hope the
online advertising model will drive visitors from their site."
The lead conversion rate for video on YouTube
is 4 percent versus 1.24 percent for Facebook and .58 percent for Google.
You can't afford NOT to add video to your marketing tools.
How do I Make a Video?
Using your smartphone or tablet
is the quickest and easiest way to start.
This is especially true with listing videos. (Read:
Create Listing Videos Quickly and Easily)
"I have no trouble shooting videos
from my iPhone." says Ross. "The
challenge is what to do with it once it's on my phone." YouTube allows you to drag and drop the video
into their editing program. You can also
easily create a slide show from your pictures, arrange them in order, and add
music and captions.
To create an agent video, hiring
a video production company offers a more professional result with lighting,
editing and quality sound. Ross says
that if you can record a video with no errors, then you can use your smartphone
or tablet, but as she found, that is very hard to do. "The issue was the
editing. If I didn't get the video right the first time, editing was going to
prove to be more difficult than I could handle." she said.
"If editing is required," Ross
says, "it may be too much trouble for most Realtors. Hire a professional and
focus on your sales business"
Related: Video
Makes Your Small Business Seem Bigger
Posted on April 18, 2013 12:10:32 by IPTV.Boyz
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