Most buyers today know what's happening in the real estate market. "They know what properties are selling for, what is active, what's under contract, what the numbers mean, and how to analyze the market." writes Inman News guest columnist Mabel Guzman.

As a real estate agent, you guide people through the buying and selling process, but you need to know what their future plans are too.

"What about tomorrow? When do your clients plan to sell? I know, they just started looking. But likely they know when they plan to sell because they've talked about it. If they haven't talked, it's your role to begin the discussion." says Guzman.

Guzman says you should be a real estate strategist for your clients. "Talking with clients about tomorrow will give you a holistic understanding of their housing needs. Build a long-term strategy and then work to that plan. In your clients' minds, you are now a part of their housing future and their lives. You've gone beyond where a newsletter or a market snapshot can take you."

Raising the level of discussion to include your clients' future dreams and needs, will put you in the role of trusted advisor and secure your spot in their future real estate plans.

Read the full column at Inman news.

photo credit: inlinguaManchester

Posted in Traditional Marketing, Real Estate Market Conditions, Lead Generation

Comment on this article

Name

Email
Your email address will not be displayed.

Site/Url
Your URL will be displayed.

Your vote

Poor Excellent

Comment text

Options

  Line breaks become <br />

  Remember me

  Allow users to contact you through a message form.

Captcha

Please enter the characters from the image above. (case insensitive)

Captcha code