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Bloodhound Blog Unchained Ron Cates with Constant Contact on Email Marketing

BrokerIPTV: Welcome to Bloodhound Blog Unchained events sponsored by Zillow and today we are with Ron Cates and Ron is with Constant Contact. I know Ron, I know of you because I get a lot of mail from people that are using Constant Contact.

Ron Cates: We are the leading email marketing service provider.

BrokerIPTV: In the United States or...?

Ron Cates: On the planet.

BrokerIPTV: On the planet. So, how many people do you have using your service then?

Ron Cates: We have more than 200,000 small businesses using us now.

BrokerIPTV: Wow! 200,000, so, you just speaking out here at BloodHoundBlog Unchained and maybe you could just go over some tips and tricks.

Ron Cates: Yeah. One of the things that is most asked about us, how do I get my email opened? So, the two biggest tips are your from name and your subject line have the biggest impact. 60 % of your recipients decide whether to open it or not based on who it is from. So, they have to recognize not just the from name and from the email address itself, should have your brand in it and it should definitely be a name they clearly recognize. It should also be short because sometimes an email client will have a pretty narrow column and it can cut of part of your email address if you are not careful. The other way Mark is, the subject line. 30% of your recipients decide based on the subject line. So, you should have a call to action. It should have your brand in it and again it should be indicate maybe the emails concise. People don't like to read really long emails. So, one example would be three email marketing tips from Constant Contact. It is from constant Contact, that is a brand that we know; email marketing tips, we want those and there are three of them. So, I know that I can open it right now and read it. I don't have to defer it to later. We know that if people defer it to later, they usually come back and do a universal delete.

BrokerIPTV: Wow, so tell me about...I kind of was under the impression that email marketing in general, the whole e-marketing sphere was declining or less used, bad press, what are you seeing out there?

Ron Cates: We are actually growing like crazy and people find that if they do email marketing well, if they do it professionally, that it is incredibly...it has this huge return on it. Last year the average return on email marketing was $57 for a dollar spent and we have users that are just way beyond that. They blow that out of water.

BrokerIPTV: Wow! 57 to one?

Ron Cates: 57 to one and that is just average. I don't think average is so high. If you think about the average email you get, sometimes it is not the best looking so our users are getting ROI way, way, way beyond that.

BrokerIPTV: What type of cost...how do you guys work as far as your product?

Ron Cates: We are based on how many subscribers you actually have, not on how many emails you send out. So, let us say you have 500 customers on your email list. You can send them as often as you like and it would cost you $15 a month and that includes everything. There are more than 300 professional designed templates to choose from, go in, put in your brand name, type in your content, and you are good to go.

BrokerIPTV: Well, I know it is a great product. I know a lot of people that use it and I appreciate you speaking with us today.

Ron Cates: Thanks Mark. It was a blast to be here. This is an amazing group of people.

BrokerIPTV: Thank you.

Ron Cates: Thank you