New trend may be disappointment to owners of HD DVD players. Blu-ray is emerging as front-runner in next wave of video technology. Blu-ray is backed by Tokyo-based Sony, five major Hollywood movie studios and Matsushita Electric Industrial Co., which makes Panasonic brand products. Blu-ray and HD DVD formats play on high-definition TVs and deliver crisp, clear pictures and sound, but they are incompatible with each other AND neither plays on older DVD players. Reminiscing to the 1980s competition between VHS and Sony's Betamax, Blu-ray technology is emerging as the likely victor after Toshiba appears ready to ditch its HD DVD player development.

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