Demographics of Colorado's top two luxury real estate magazines

BrokerIPTV: We are talking today with Catherine LeDuke, a print advertising executive and thanks for being with us.

Catherine LeDuke: Thanks for having me.

BrokerIPTV: You specialize in magazines. I want to talk about your magazines. Tell me about them.

Catherine LeDuke: I work for two magazines Enclave magazine as well as Colorado Homes & Lifestyles. They are two magazines that I work on real estate advertising for. Enclave is a bimonthly publication for Colorado's Front Range that focuses on luxury real estate that pretty much is it - luxury real estate.

BrokerIPTV: Okay.

Catherine LeDuke: 25000 copies go out into the market place. Colorado Homes & Lifestyles is a 28-year-old home design magazine.

BrokerIPTV: Yeah.

Catherine LeDuke: Comes out nine times a year and we print 32500 copies.

BrokerIPTV: How long have you been doing it and how did you get started?

Catherine LeDuke: I have been in print advertising for quite sometime since the early '90s.

BrokerIPTV: Okay.

Catherine LeDuke: And worked for a an alternative news weekly start-up, a lot like Westword, and in the '90s I moved towards a more targeted form of print, looking for a regional wedding magazine. I launched Enclave two years ago, so I have been with NCI about two years and I fell into it. I just got into it from the classifieds.

BrokerIPTV: How about the demographics for both magazines? Who do they appeal to?

Catherine LeDuke: Colorado Homes & Lifestyles demographic is overwhelmingly female, educated, and affluent.

BrokerIPTV: Okay.

Catherine LeDuke: Which is probably no surprise. It's a home design magazine. Enclave, we are looking for the whole gamut of the affluent demographic, we mail it to certain households of certain caliber and then, we distribute it through venue circulation, which helps us a lot because these venue locations where we have the magazine are really carefully thought out and deliberate choices. They are not outdoor racks and bingo parlors and grocery stores, but rather golf and country clubs, luxury auto dealers, places like that.

BrokerIPTV: Thousands of people are going to be descending up on Denver at the end of August for the Democratic National Convention. I can imagine that quite a while ago magazine people were thinking to themselves how do I get my magazine into the hands of everyone attending the convention. Was that discussed at your place of work as well?

Catherine LeDuke: It was and you know that our people involved are pretty savvy about you know the value of that. Enclave is kind of a shoe in because it's inserted into all the places where these people are going to be frequenting while they are in Denver. They are going to be getting their hair and their nails done, they are going to be playing golf, they are going to be entertained in peoples homes where we mail this magazine, it's at the high-end hotels and the private airports, so that is a good source for Enclave. Colorado Homes & Lifestyles has a deal with the Grand Hyatt Hotel downtown.

BrokerIPTV: Okay.

Catherine LeDuke: We have in room distribution beginning at the beginning of August.

BrokerIPTV: Great.

Catherine LeDuke: And will be there for the full month.

BrokerIPTV: Catherine, thanks so much.

Catherine LeDuke: Thank you.

BrokerIPTV: Appreciate it.

Posted on August 05, 2008 08:00:59 by Blog Author