Active CMA - killer pricing app for real estate brokers

BrokerIPTV: Today we are talking with Chad Burnett, owner of Active Realty Solutions and Chad, thanks for being with us.

Chad Burnett: Thanks for having me.

BrokerIPTV: You developed a new product and it is called Active CMA, but for those watching and who are not familiar with what a CMA is, can you explain?

Chad Burnett: Yes. CMA simply just stands for Competitive Market Analysis. It is simply what a real estate agent will do when they go to someone's house to try to help them determine the value of the home, the kind of the presentation they give them and so that is what we have been creating is an easier form to do that.

BrokerIPTV: Right. Tell us about the product.

Chad Burnett: Active CMA is web solution that we've designed that makes it easier for agents to put something together and give even the perception of a lot of work, but it also gives them the ability to put their thoughts on paper without having to be computer experts. We wanted to design something anyone can use, but no matter how new or seasoned you are, you can use this product and you can really make it your own.

BrokerIPTV: Why did you develop this?

Chad Burnett: Originally, to be truthful, it was a need for our own real estate team. We actually needed a product that worked better. We did about 200 of these market analysis a year and there are so many limitations out there and it was taking us so much time to work around them. So, I met a guy that could do this, one of my first clients and we got together and couple of years at night we started developing the first versions of this product and it just kind of evolved since then.

BrokerIPTV: And who are you marketing it to right now?

Chad Burnett: Real estate agents. They are the end users. So, all real estate agents, especially in the Denver Metro area, Boulder and stuff like that as well, but we go strictly to the real estate agents.

BrokerIPTV: And is it a license that is web portal based or is it a software disc.

Chad Burnett: It is all web based. All they do is sign up on a monthly billing statement and they can use the product as long as they want and one of the things we think is a benefit, we don't have any contracts. So, if they love the product, they stick with it; if they don't, they can cancel.

BrokerIPTV: And the cost?

Chad Burnett: It is $13.50 a month.

BrokerIPTV: Okay.

Chad Burnett: Again, it is monthly bill and we can cancel at any time.

BrokerIPTV: That's nice. Compatibility with MLS?

Chad Burnett: It works fully on the MLS. It is RETS compatible, which will mean something to real estate agents and it works in conjunction with... we are a licensed third party user through MLS as well, so we are fully compatible.

BrokerIPTV: So, it is pulling an IDX feed from MLS?

Chad Burnett: No, directly from MLS. So, when you use the product, for example, you will pull the comparables and/or put the MLS numbers, it goes directly to MLS.

BrokerIPTV: And pulls the...

Chad Burnett: Pulls the information and puts it into the report. So, you have accurate up-to-the-minute information directly from MLS and not through an IDX.

BrokerIPTV: We will talk more about this in the next segment. Thanks so much.

Chad Burnett: Thank you very much.

Posted on October 03, 2008 06:51:58 by Blog Author