Create a Great Listing Video - Real Estate and Technology News for Agents, Broker

Create a Great Listing Video

Don't waste your time making another boring "walk-through" video of your listing. Bernice Ross, Real Estate Coach says to engage the viewer with a personal story about the house or the area or even about the family that lived there.

"One agent listed a ranch where the owners' family had been there for three generations. The elderly sellers were no longer able to meet the demands of ranching." writes Ross. "The listing agent decided to interview the seller about what it was like when she was growing up on the property. Her story was fascinating. The tears in her eyes, however, is what made the video incredibly compelling."

Stand out from the crowd by making a video that will be shared by others. "This type of authentic video content is one of the most powerful ways to market your listings." says Ross.

Each property has something unique about it, perhaps it's the architecture or the amenities offered in this particular neighborhood or the community. Lifestyle is important to younger buyers but instead of just talking about it...show them! "Go out and walk or ride the trail and take your video cam." encourages Ross. "Shoot interesting stops on the trail or the favorite watering holes for the locals once they finish their exercise."

Don't forget: you are marketing yourself and your business with every video. Make sure it includes a "call to action" and offers information about you and your services.

Video Testimonials are a great way to build your online reputation. "While creating compelling listing videos can help you attract clients," says Ross, "it's important to remember that video is a powerful tool for potential clients checking out your online reputation."

And, again, this is a great time for a little creativity. "For example," offers Ross, "you may be meeting your first time buyers at their new home to give them their keys. Shooting a video of them opening the door to the house the first time coupled with a testimonial is much more compelling than someone just standing in front of a video cam saying that you did a great job."

Video Marketing is the best way to promote your business online. A video is interactive and allows a potential customer to get to know you and your business. When a consumer is searching for products and services, 86% of all searches start online and a video will help you rank higher on the search engines.

Have your smartphone or portable video camera available to use whenever possible to capture unique scenes to add to your videos. Ross says it's not difficult to create compelling content; "simply focus on finding ways to make your videos more authentic, unique and fun."

Read more great real estate related tips at The Real Estate Coach Blog.

photo credit: Lograi