Online video ads are gaining popularity as seen on Broker IPTV.  Now the question becomes how to make the video, says Gahlord DeWald of Inman News. "It's a given that producing video is now a part of the real estate professional's work."

The fact is that more people are using Web-based video sites daily and using them to find out more information than ever before. Quality counts and so does usefulness. Why are you making the video? Who is going to watch it, why do you want them to watch it and what do you want them to do with the information?

DeWald suggests these types of real estate videos that will draw customers to your website:

1.)    Community Lifestyle video:  For relocation purposes or for people new to the area.  "If you want to show people what it's like to live in your market, video can be a useful tool. In the same way that photos and text can be used to describe and show your area, video can amp it up by showing motion and action." says DeWald.

2.)    Property For Sale video:  Depending on the potential revenue of the property, using photos and video may be just what the property needs.  But this is where quality comes in.  "Just as there are horror stories of bad multiple listing service photos, videos can also be painful to watch if the quality is poor." states the article. "The fact that it's video doesn't mean it's going to be better. If you're honestly trying to market the house then you'll want your video to reflect what's going to be nice about living in it."  

DeWald also suggests that you "track the performance of your specific property video for sellers by noting how long each video is watched, how many of the videos get played at all, and by inquiries on the property itself."

3.)    Potential Property video for Buyers:  This is where the new technologies come in.  DeWald notes, "the availability of relatively inexpensive video cameras with a reasonable quality level. Even mobile phones are capable of producing decent video these days."

You probably spend a fair amount of time looking at houses to buy and "if the seller didn't make a video available (or if the video doesn't accurately address any special requirements your customers have), consider shooting a quick video of the property for your clients.  In this case, the quality level of video is most likely less important than the speed of producing the video." said DeWald.

The success of this type of video should result in less time spent driving to houses your customer wouldn't like and more time focusing on the houses that are right for them.

4.)    Business Branding video:    What are you good at?   Reach your customers by giving them information about what they are interested in; real estate news they can use, like what's happening in the local and national markets.  

Managing your time spent vs. quality and results are the most important things to consider when producing a video. 

A community or business video will take the most time to produce and might be better accomplished by a video production company to streamline it into a professional piece that has lasting presence on the web and will direct traffic to your website.

Specific property videos for the seller should be a quality production but with less time spent and a video aimed to a specific buyer might involve walking thru the house with your smartphone and detailing points of the house that you know would be important to them.

Focus your video to the customer you are serving to make your online videos successful.

Read the full story at Inman news. 

photo credit: Jerry Bunkers

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Posted in Internet Marketing, Technology And YOU, Advertising Info, Real Estate Industry Events

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