Every interaction one has with a customer or possible customer is an opportunity to continue a relationship for generating revenue, fostering loyalty, gaining feedback, winning back a former customer or gathering data, in a marketer's eyes.

The growth of social media sites and their networking potential provides more space for opportunity to add to your email list.

1. Facebook. You can cross-polinate your email blasts on the sidebar of your branded Facebook page.
2. Twitter. More cross-polination can be achieved by using the navigation space and layout of your page, as well as by highlighting what you're emailing in your tweets.
3. Your Email. Encourage those on your mailing list to easily forward your messages with a link to forward at the bottom of the page, as well as a link to sign up for your list and links to your other sites.
4. Going Mobile. As more and more people go mobile with communications, it's good to piggyback on this heavily used form of data exchange.

Read more in the post from Clint Kaiser on RISMedia.

Posted in Internet Marketing, Lead Generation, Technology And YOU, Web 2.0 Marketing

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