|
 Video is a powerful marketing tool to generate
leads and help your business grow.
The Gen-X and Gen-Y generations are becoming
a top priority in real estate marketing as they begin to get into the housing market. How do
you reach them? 58% of owners feel
that online marketing is the best way to reach out to potential customers,
since these generations are more likely to research businesses online before
contacting them.
Being found in search results is
important. Video ads now reach 7 out of
10 Americans online, Wayne Wall, CEO of Flimp Media offers some tips on how to create
a great video:
- Keep it Short: Your video should be 2 or 3
minutes maximum.
- Get Attention: Capture the viewer's attention
in the first 10 seconds with relevant information.
- Show Them What
You Do:
Break up the video with interesting graphics and other content
- Tell a Story: Customer experiences and success
stories are a great way to build business.
Have past customers create a video review of your business and you.
- Call To Action: "Frame your offer in terms of
problem- solution - take action. Be sure to provide an effective call to
action." says Wall.
- Mobile
Technology: Make
sure your video can be seen on all devices including mobile phones, tablets and
P.C.'s
Where should
you post your video?
Consumers looking for real estate companies will search for relevant
topics, so detailed keywords are important when placing content on the web. Placing your videos on your website is a great
way for people to get to know you and understand you are an expert in your
field.
Target your
audience in order to generate leads. Interactive multimedia marketing
is the future and directing your audience to specific topics on the web is
key. One way to do this is with the new Microsoft Tag technology. It is more user
friendly than QR codes and enables businesses to offer an interactive, call to
action on printed materials. signage, billboards, bus benches, etc.
A professional
video will engage the viewer. "In general you have to pay professionals to create
good content, using their talents and ideation," says Wall, serious companies
need to invest in quality content in order to get the results they want."
Achieve
success incorporating online video into your marketing plan and generate new leads using
these strategies.
Read the
full story at webvideomarketing.com.
 photo credit: Dave Dugdale at www.LearningDSLRVideo.com
Posted on July 14, 2011 06:12:32 by  IPTV.Boyz
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