Generation X is a term first made popular by Douglas Coupland and used to describe generations in many countries around the world born during the 1960s and 1970s. Although the exact demographic boundaries of Generation X are not well defined, Coupland used it in 1989-1991, when he wrote his book "Generation X," to describe young people like him. Coupland was born in 1961. The term became used in demography, the social sciences, and marketing, though it is most often used in popular culture.
Some of the defining factors used in descripting Generation X stem from social transitions resulting from the decline of colonial imperialism to the fall of the Berlin Wall and the end of the Cold War[citation needed]. Another more prevalent factor is a bell curve bottoming out in American births from 1960 through 1980[1], after the American baby boom from 1946 to 1964. A small, often "invisible generation" in the wake of the socially-reconstructing baby boomers, those born in the U.S. between 1964 (often cited as 1961: see Coupland and Strauss and Howe, below) and 1980 received the "X" tag for lack of a defining social identity.[citation needed]
As young adults, Generation X drew media attention in the late 1980s and early 1990s, gaining a stereotypical reputation as apathetic, cynical, disaffected, streetwise loners and slackers,[citation needed] though this reputation only describes a portion of the generation itself.
In addition, Generation X is noted as one of the most entrepreneurial and tech-friendly generations in American history[citation needed], as they've driven a majority of the Internet's growth and ingenuity from day one. Google, Yahoo!, MySpace, Dell, YouTube, and other billion-dollar tech companies were founded by people in the Generation X demographic.
The term Generation Y first appeared in an August 1993 magazine AD Age editorial to describe those children born between 19801995.[1] The scope of the term has changed greatly since then, to include, in many cases, anyone born as early as 1976 and late as 2000.
Use of the term Generation Y to describe any cohort of individuals is controversial for a variety of reasons. "Generation Y" alludes to a succession from "Generation X", a term which was originally coined as a pejorative label.
While Generation Y alludes to that cohort's successive relationship to Generation X, the term Echo Boomers is used to allude to the generation's close tie to the primary childbearing years of Baby Boomers; the term Second Baby Boom is also used in this way and to denote the population expansion that Generation Y represents. The terms Millennials and Internet generation ("iGen") are attempts to give the Gen Y cohort more independent names that are tied with key events and cultural trends that are strongly associated with the generation. No single term is the "correct" term to describe members of this generation.
Generation Y are primarily children of the Baby boomers and Generation Jones, though some are children of older Gen X adults. Because of this, there is a perceived tendency to share social views with the Boomers and culture with Gen X, who serve chiefly as their 'older cousins' or even older siblings.
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In a recent report from Coldwell Banker, 37 percent of new home buyers are seeking homes that are large enough to accommodate multiple generations.
With the recent economy, many are looking to provide space for mom or dad to move in and help out with the bills, or even for the kids who may be having troubles getting started in this rough patch.
Read more about this trend at The Real Estate Bloggers.
Posted on February 22, 2010 12:20:30 by  Laura.McGaughey
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REALTOR® Magazine's Online Editor, Brian Summerfield, takes a look at the recent report from the Urban Land Institute that outlines a few important demographic groups in real estate going into the new decade:
- Aging baby boomers (55 to 64)
- Younger baby boomers (46 to 54)
- Generation Y
Read the full post about the importance of these demographics here.
Posted on February 01, 2010 15:50:30 by Laura.McGaughey
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A new report, Housing in America: The Next Decade, authored by John K. McIlwain, senior resident fellow, Urban Land Institute/J. Ronald Terwilliger Chair for Housing, cites four major U.S. demographic waves to watch: baby boomer, younger baby boomers, Gen Y and immigrants.
McIlwain said that economic and land constraints make it impossible for urban infill development to accommodate all the housing demand represented by all these demographic groups, and, a result, suburban development "must adapt or it will be obsolete." The suburban century is over. This is the urban century."
Read more at RISMedia.
Posted on January 29, 2010 13:44:55 by Laura.McGaughey
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Jim Turner of One By One Media is no stranger to social media, he has been an avid blogger since 2004. Jim has been able to become a consultant with social media by helping others become more knowledgeable in the trade. He'll help change our view on marketing, advertising and public relations.
Posted on June 05, 2009 12:51:22 by Mark Eibner
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Bill Lublin, founder of the Social Media Institute is a realtor and is actively involved in leadership at N.A.R. He is based out of Philadelphia, PA and is a regular speaker for REBarcamps across the country. At the Denver ReBarCamp, Bill will share with us the value of Whuffie and how to accumulate it.
Posted on June 05, 2009 11:05:07 by Mark Eibner
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