photo credit: vissago

Some real estate agents are wildly successful and others are barley getting by. The difference between these two stories is the same for many other business people as well. Passive and active sales efforts are the difference between a hungry real estate agent and one who has just dined on Filet Mignon and Escargot. Even if you dont like snails crawling around on your plate, that they can afford them, is the moral of the story.
photo credit: thefixer

Much like the values our grandparents gave us when we were young, and much like the principles this country was founded on, you have to go out and actively seek your leads and sales contacts. Remember what our parents and grandparents told us, the world doesnt owe you anything and nothing will just come to you, you have to go out and get it.

The people of our past made things happen, they didnt just sit back and wait for opportunity to come to them, they went out and fulfilled their dreams. Just sitting back and holding an open house once a month or updating your Facebook page from time to time is not the answer, hustling is. Invite people to your open house, become a local resource for your Facebook fans. Go and raise awareness that you are the agent to work with.

Read the full article from Inman News and learn tips for attracting new business from Bernice Ross

Posted in Metro Brokers, Denver Colorado Real Estate, Real Estate Industry, Real Estate Industry Trends, Lead Generation

photo credit: Ron Sombilon Gallery

At this point, everything in marketing has been tried, every type of advertising has been attempted, and every type of prospecting has been tested, or has it? No matter how far into this technological world we dive, there are always new ideas and new things to try. Crafty ideas to attract new clients are always welcome these days.  In sales, the name of the game is prospecting, how to find new customers and clients and how to keep them, its what every sales and real estate agent is concerned with, and rightfully so.

Todays market place is highly competitive; people are better trained with more education and experience, there are more demands from employers, and more demands from the market and customers. Every tool, every tip, every piece of information, every process or channel a sales agents can uncover just might give them the advantage they need to succeed.

There are always tried and true methods of attracting new business that every sales person and real estate agent relies on, but there are also outside of the box ideas that can get us closer to our goals as well. The idea is, dont limit yourself, dont confine yourself to just the things that have worked in the past. On todays playing field, people are looking for more and better, more of everything and a better way to use it. Here are 8 ideas that can help attract new clients and can also get you thinking outside of the box. Remember, dont limit yourself, nothing is outside the realm of possibilities these days.

Read more at RealtorMag

Posted in Traditional Marketing, Real Estate Industry, Real Estate Industry Trends, Lead Generation

Gist is a tool that aggregates all of your contacts in your social networks in one place.

While Gist is still in its beta phase and has some minor bugs to work out, it really creates a unique opportunity to have one "go-to-place" to see what all your friends, followers, fans and connections are doing so you can connect and comment on a regular basic with everyone in your social networks. It's a great customer management tool in this day and age of new media, and the tool is available as an app on both the iPhone and Android.

Find out more about this tool at the Gist website and from the Future of Real Estate Marketing blog.

Posted in Real Estate Industry, Lead Generation, Technology And YOU, Web 2.0 Marketing

The National Association of Realtors is offering a series of free webinars for agents and brokers dubbed the REALTOR® University Webinar Summit, on Wednesday, June 9, beginning at 11 a.m. EDT and running through the afternoon, with different sessions on the hour:

• Special Management Session: How to Build a Self Recruiting Office, 11 a.m. During this webinar you'll learn proven steps to transform your recruiting strategy from prospecting to receiving quality recruits from someone who has actually done it Rich Casto.
• 13 Powerful Real Estate Blogging Tips to Generate Business, noon. If you want to build a powerful brand on the web, then blogging can be a critical part of your overall strategy. Attend this session with leading technology expert Amy Chorew and walk away with a clear understanding of how you too can use your well strategized blog as a powerful marketing and communication tool to drive business.
• Seven Strategies to Increase Your Business Through Effective Communication, 1 p.m. Join speaker, author and coach Carla Cross in this fast-paced session on how to get your buyers and sellers "off the fence" and into a transaction with you. Learn specific strategies you need to know to build trust and create clients for life.
• Top Ten Closing Scripts of Today's Top Agents, 2 p.m. Join speaker and best-selling author Bernice Ross for this "power-hour" of proven-in-the-field listing, pricing and sales scripts that the continent's most successful agents are using to close more transactions.
• Seven Proven Headline Formulas That Show You How to Sell Like Crazy, 3 p.m. You have less than three seconds to get a prospect to decide to read your e-mail, blog, postcard, article or any other marketing piece. And if they don't read it, it doesn't matter how great your copy is or how compelling your offer is. Learn seven proven headline formulas that the pros use to quickly and easily write killer headlines.
• Five Lead Generation and Conversion Strategies That Work!, 4 p.m. Join web and marketing expert Tricia Andreassen as she shares the little-known lead generation secrets of the nation's top producers and how you too can generate high quality leads that result in closed transactions.

Get more details and register at the REALTOR® University Webinar Summit web page.

photo credit: The Hamster Factor

Posted in Internet Marketing, Traditional Marketing, Blogging, National Association Of Realtors, Real Estate Industry, Real Estate Industry Trends, Lead Generation, Technology And YOU, National News, Real Estate Industry Events

The Inman Real Estate Connect Conference, San Francisco, will be held at the Hilton San Francisco Union Square, July 13 - 15.

For more than 14 years, Brad Inman, publisher/founder of Inman News, has brought the best minds in real estate and technology together for three power-packed and inspiring days. The San Francisco session has more than 150 speakers slated and expects more than 2,000 in attendance. Among the programming for the weekend:

• New Product Smack Down: Online real estate leaders unveil their newest innovations before our panel of expert judges, including Robert Scoble and Kara Swisher.
• Franchise Wars, Innovation and Market Recovery: Do Real Estate Brands Matter? with Alex Perriello and Bradley Inman.
• Connect Download: Ten Ways To Measure Your Way to Web Success with Gahlord Dewald.
• Keynote Address: Online Real Estate Futurama with Errol Samuelson.
• What is Google Doing? with Carter Maslan.
• Debate: Is the MLS System Broken? with Michael Wurzer and Simon Baker.
• Keynote Address: The Location-Based Future of Online Real Estate with Matt Galligan.

Saturday afternoon features two separate "innovation tracks," one for The MLS and the other for Technology and Media.

Those who register for the Real Estate Connect Conference prior to Friday, June 4 will be entered into a drawing for a free iPad.

Read more at the Inman Real Estate Connect Conference San Francisco website.

Posted in Internet Marketing, Traditional Marketing, MLS, Real Estate Market Conditions, Real Estate Industry, Real Estate Industry Trends, Lead Generation, Inman Real Estate Connect, Technology And YOU, Advertising Info, Web 2.0 Marketing, National News, Real Estate Industry Events