Interviewer: Today we are
talking with David Barber from Re/Max
Unlimited, and the topic is RPR. First of all David, welcome to the show.
David Barber: Thank
you Dan, it's nice to be here.
Interviewer: Lot of agents don't
know what RPR is or what those
initials stand for, so let's start there.
David Barber: Okay
RPR is the Realtors Property Resource. This is an ambitious project started by the National Association of Realtors and
their end goal is to catalog 157 million
parcels of property in the United States.
It's been in existence for a little over 24 months and is becoming alive
in a lot of markets and being a very
valuable tool.
Interviewer: And obviously they
are partnering with your local MLS is
which is where they are getting a lot of the data I assume.
David Barber: What
they are doing is consolidating data
in this area from Metrolist, and also
from a lot of public records. So, in the
past, when you used to spend a lot of time going to different public sites to gather information,
their goal is to have it all in one
location.
Interviewer: Yeah I think that's
what I like best about it, when I've used it, I can see the data that's coming
from your local MLS and then it
gives me a side by side comparison about the data that's coming from the public
records so you can see if it kind of jives.
David Barber: Exactly,
and it is based on what's called the realtor
evaluation model, where companies like Zillow
and Trulia are using an
automated evaluation model that are basically just granting public record data. This allows us as realtors to personalize the
information we know about the market place whether that property backs to a
busy street or has an enhancement that makes it a little more valuable.
Interviewer: Well as a realtor,
if I don't know about it, what can I do on RPR
that I can't do on say my local MLS?
David Barber: Well
it's, if you think of it as a CMA on
steroids. You've got a lot more detailed graphing, you have overlays or
maps that you can do a lot more in-depth research. As a realtor, and this is a realtor-only benefit,
you do need to have a NRDS number to
log in and it gives you tools to enhance
your listing presentation that a normal CMA doesn't offer.
Interviewer: Yeah, one of the cool
things I thought was just the amount of data that they have on distressed properties. Obviously that's very big with consumers
today, they want to know about foreclosure,
short sales; people that may be in a distress situation and this is pretty
well detailed and laid out there.
David Barber: Exactly,
one of the other enhancements is that it gives you some visibility in what's
going on in the world outside of our market.
So if you have a relocation
client, you can take a look at their property, see what they have and what
it's worth in their market to kind of help them understand what it's going to
be like in our market.
Interviewer: That's where, like
the California buyer that comes out here, wants to know about the postage size.
David Barber: Absolutely.
Interviewer: Wow! It's right.
David Barber: Exactly.
Interviewer: All right, they are
adding new tools to RPR all the time. You mentioned that they added some more two
weeks ago, is that right?
David Barber: Yeah most recently,
they've added some new mapping products,
you can check flood zones, you can
overlay price changes. They've also put in a mobile application, once you are set up and registered on the main RPR site you can log in from your smart
phone.
Interviewer: I think I'll do
that. David thanks great information.
David Barber: Thanks
Dan.
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