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"You can't please all the people all
the time." Famous
words by poet John Lydgate and later adapted by President Lincoln. And, "Oh!"....
how that applies to small business!
The
scenario... your client suddenly becomes angry and confronts you. How do you handle it? Escalation?
Rationalization? What is your
solution?
Be a Part of the Solution, not the
Problem
There is already a problem. And knowing the reason is not always apparent,
but Bernice Ross, Real Estate Coach and author, offers a powerful model for
finding an acceptable outcome for this difficult situation.
"Symptom, Source, Solution"
Treat the Symptom first says Ross. "(You
must first) understand the distinction between what is causing the situation (the "Source") vs. how the issue shows up
(the "Symptom.") For example, your
buyers discover that the house they have under contract is going to need a new
roof. They become angry at the sellers for not disclosing the roof issue on the
listing agreement and angry at you for not knowing that those brown stains on
the ceiling (that you did note on the
disclosure agreement) could mean they might have to replace the roof."
Next, find out the source. In the above example, the symptom is
anger, based off of the fear that they might not be able to buy a new roof
because they have extended everything to buy the house. But dig a little deeper
and that fear has brought up other fears to include.... If they back out, will
they find another house they like as well?
And if the sellers hid this problem, what else are they hiding?
"Before you can move toward a solution,
you must uncover the true source" says Ross. She offers a step by step model that can help
you cope with virtually any angry situation and that will quickly move you towards
a solution.
Defuse the Situation
Know you can't "win". Forget about trying to be "right".
Try a "Pattern Interrupt": Ross suggests using a technique from Neuro-Linguistic
Programming (NLP). "The
strategy is to stop the angry behavior (the
symptom) as quickly as possible." she says. "For example, if you just presented a very low
offer to your seller and she became upset, a "pattern interrupt" could be
asking her to get a glass of water for you. Standing up actually changes her
mood. Another example of a "pattern interrupt" would be to ask the seller to
pause for a moment while you obtain a pen and paper to write down what she is
saying."
Protect Yourself and Write it Down: Ask the angry individual to repeat what they
said so you can write it down. This will
not only reduce their anger but also validates that you are listening. "Now
ask your client to pause." says Ross. "Read
back what your client just said in the calmest and most soothing voice
possible. This is called "charge neutral." By repeating what your client said
in "charge neutral" you are defusing the situation by taking the emotion out of
what the client said. This approach makes it easier to get at the source of the
issue. "
Ask for
more information: Make sure the client agrees with what you
wrote down and then ask if there is anything else "When
the customer/client is unjustifiably angry, don't argue with them or try to
prove your point." offers Ross. "(And) if you can't honestly say, "I understand your point of view," at
least write down their concerns and read them back to make sure you have
captured them correctly. In most cases, the situation will calm down when
someone has taken the time to listen and record their concerns. "
How
to Deal with the Anger:
"If the
anger is directed at you," suggests Ross, "respond with: "It was never my intention to make you
angry. What can I do to correct the problem?" Notice there is no acceptance
or blame, only an effort on the part of the agent to take steps to correct
something that has gone wrong. This
question lets you move on to the solution.
It
might be necessary to bring in your broker/owner/manager
if the client is still very angry.
If
the anger is directed towards someone else, don't throw
them under the bus. Just ask the client how
you can be of assistance in solving the problem.
Own it! And be Part of the Solution
If
you made a mistake, own up to it. "Don't give excuses or say, "I'm sorry." says Ross. "I'm sorry" requires an explanation.
Instead say, "Forgive me, I made a
mistake. What can I do to fix the situation?" This puts the power in the
hands of the other individual without excuses or rationalizations. Also, it
demonstrates that you are willing to take responsibility for your actions."
Finally,
follow through and make sure you find the best solution you can. Remember, you can't please all the people... but you can try.
Read
more great tips at RealEstateCoach.com.
photo credit: smerikal
Posted on November 12, 2012 09:40:12 by IPTV.Boyz
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