Don't waste your time making another boring "walk-through" video of your listing.  Bernice Ross, Real Estate Coach says to engage the viewer with a personal story about the house or the area or even about the family that lived there.

"One agent listed a ranch where the owners' family had been there for three generations. The elderly sellers were no longer able to meet the demands of ranching." writes Ross.  "The listing agent decided to interview the seller about what it was like when she was growing up on the property. Her story was fascinating. The tears in her eyes, however, is what made the video incredibly compelling."

Stand out from the crowd by making a video that will be shared by others. "This type of authentic video content is one of the most powerful ways to market your listings." says Ross.

Each property has something unique about it, perhaps it's the architecture or the amenities offered in this particular neighborhood or the community.  Lifestyle is important to younger buyers but instead of just talking about it...show them! "Go out and walk or ride the trail and take your video cam." encourages Ross. "Shoot interesting stops on the trail or the favorite watering holes for the locals once they finish their exercise."

Don't forget: you are marketing yourself and your business with every video. Make sure it includes a "call to action" and offers information about you and your services.  

Video Testimonials are a great way to build your online reputation.  "While creating compelling listing videos can help you attract clients," says Ross, "it's important to remember that video is a powerful tool for potential clients checking out your online reputation."

And, again, this is a great time for a little creativity. "For example," offers Ross, "you may be meeting your first time buyers at their new home to give them their keys. Shooting a video of them opening the door to the house the first time coupled with a testimonial is much more compelling than someone just standing in front of a video cam saying that you did a great job."

Video Marketing is the best way to promote your business online.  A video is interactive and allows a potential customer to get to know you and your business.  When a consumer is searching for products and services, 86% of all searches start online and a video will help you rank higher on the search engines.

Have your smartphone or portable video camera available to use whenever possible to capture unique scenes to add to your videos.  Ross says it's not difficult to create compelling content; "simply focus on finding ways to make your videos more authentic, unique and fun."

Read more great real estate related tips at The Real Estate Coach Blog.

photo credit: Lograi

Posted in Internet Marketing, Technology And YOU, Real Estate Industry Events

Online video ads are gaining popularity as seen on Broker IPTV.  Now the question becomes how to make the video, says Gahlord DeWald of Inman News. "It's a given that producing video is now a part of the real estate professional's work."

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Posted in Internet Marketing, Technology And YOU, Advertising Info, Real Estate Industry Events

Metrolist Account Manager, Hope Hughes, explains the new exciting features of Beta Search, an online tool to make searching for multiple properties easier.

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Posted in Headlines, Internet Marketing, Real Estate Industry, Technology And YOU, Broker IPTV's "Industry Icon", Real Estate Industry Events

photo credit: TheeErin

Inman News most influential people is a contest they hold once a year to recognize people who have influenced the real estate industry. In fact they are recognizing 100 people, thats right, they have an annual list of 100 people they identify who have made significant contributions to the real estate market. Its time again to nominate your pick.

The gauge they use is people who have demonstrated strength, common sense, innovation, ingenuity, perseverance, and progress. Its a good list, something we should all strive to embody in our own lives. The list of possible inductees include people inside the industry and those outside the industry who contribute and impact the real estate industry in some way, kind of like me, (hint, hint, the spelling of my name is David Chambers, in case you needed to know).

What makes this year a bit different is they are also combining real estates list of most influential leaders with the most influential online personalities, including bloggers and social media coordinators like me, pretty cool isnt it? Anyway, you gotta have a little fun with this. So go to www.inmannews.com and nominate your pick for the Inman News Real Estates Most Influential Person.

Read more at Inman News

Posted in Denver Colorado Real Estate, Blogging, Real Estate Market Conditions, CAR, NAR, Real Estate Industry, Real Estate Industry Trends, Gen X-Y, Technology And YOU, Web 2.0 Marketing, National News, Real Estate Industry Events

The National Association of Realtors is offering a series of free webinars for agents and brokers dubbed the REALTOR® University Webinar Summit, on Wednesday, June 9, beginning at 11 a.m. EDT and running through the afternoon, with different sessions on the hour:

• Special Management Session: How to Build a Self Recruiting Office, 11 a.m. During this webinar you'll learn proven steps to transform your recruiting strategy from prospecting to receiving quality recruits from someone who has actually done it Rich Casto.
• 13 Powerful Real Estate Blogging Tips to Generate Business, noon. If you want to build a powerful brand on the web, then blogging can be a critical part of your overall strategy. Attend this session with leading technology expert Amy Chorew and walk away with a clear understanding of how you too can use your well strategized blog as a powerful marketing and communication tool to drive business.
• Seven Strategies to Increase Your Business Through Effective Communication, 1 p.m. Join speaker, author and coach Carla Cross in this fast-paced session on how to get your buyers and sellers "off the fence" and into a transaction with you. Learn specific strategies you need to know to build trust and create clients for life.
• Top Ten Closing Scripts of Today's Top Agents, 2 p.m. Join speaker and best-selling author Bernice Ross for this "power-hour" of proven-in-the-field listing, pricing and sales scripts that the continent's most successful agents are using to close more transactions.
• Seven Proven Headline Formulas That Show You How to Sell Like Crazy, 3 p.m. You have less than three seconds to get a prospect to decide to read your e-mail, blog, postcard, article or any other marketing piece. And if they don't read it, it doesn't matter how great your copy is or how compelling your offer is. Learn seven proven headline formulas that the pros use to quickly and easily write killer headlines.
• Five Lead Generation and Conversion Strategies That Work!, 4 p.m. Join web and marketing expert Tricia Andreassen as she shares the little-known lead generation secrets of the nation's top producers and how you too can generate high quality leads that result in closed transactions.

Get more details and register at the REALTOR® University Webinar Summit web page.

photo credit: The Hamster Factor

Posted in Internet Marketing, Traditional Marketing, Blogging, NAR, Real Estate Industry, Real Estate Industry Trends, Lead Generation, Technology And YOU, National News, Real Estate Industry Events