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Are You Intimidated by Video?

Add Video to Your WebsiteHave you added video to your website?  By 2014, experts predict that 90 percent of all web traffic will be video.  If you haven't added video to your marketing strategy, you are missing out on a huge opportunity to get more leads.

Many agents are intimidated by video, says Bernice Ross, a real estate coach and author.  "They don't like the way they look, they feel it's too hard to do a good job, or they're simply too busy. In the meantime, they're spending hundreds of hours on Facebook hoping to generate leads. Others are paying for Google ad words in the hope the online advertising model will drive visitors from their site."

The lead conversion rate for video on YouTube is 4 percent versus 1.24 percent for Facebook and .58 percent for Google. You can't afford NOT to add video to your marketing tools.

How do I Make a Video?

Using your smartphone or tablet is the quickest and easiest way to start.  This is especially true with listing videos.  (Read: Create Listing Videos Quickly and Easily)

"I have no trouble shooting videos from my iPhone." says Ross.  "The challenge is what to do with it once it's on my phone."  YouTube allows you to drag and drop the video into their editing program.  You can also easily create a slide show from your pictures, arrange them in order, and add music and captions.

To create an agent video, hiring a video production company offers a more professional result with lighting, editing and quality sound.  Ross says that if you can record a video with no errors, then you can use your smartphone or tablet, but as she found, that is very hard to do. "The issue was the editing. If I didn't get the video right the first time, editing was going to prove to be more difficult than I could handle." she said.

"If editing is required," Ross says, "it may be too much trouble for most Realtors. Hire a professional and focus on your sales business"

Related: Video Makes Your Small Business Seem Bigger

 




Posted on April 18, 2013 12:10:32 by Blog Author IPTV.Boyz http://www.brokeriptv.com/are-you-intimidated-by-video
 
Commissions: Quality vs Cost Savings

Quality vs CostAs a real estate agent, we are asked almost daily whether we would be willing to discount our commission

"Don't ever discount your value!" writes Chris Nichols on Top 5 Real Estate Network.  "Someone who doesn't feel their services are worth every penny and would give up some of their commission probably isn't the best (person for the job)."

What are YOU Worth?

"When a seller asks you to lower your commission," says Bernice Ross, real estate coach, "that usually means you haven't demonstrated your value." How you handle your listings and transactions sets you apart from the rest.

Negotiations are the toughest part of the home buying process and as a real estate professional, you are an expert at negotiations!  You earn your commission when handling the negotiations, contracts and making sure your client is well represented and protected.

"Be willing to walk away," counsels Ross.  Explain that a limited commission translates into limited services, if they are willing to take less than the best service you can offer, you probably don't want them as a client.

The bottom line is that you must demonstrate your superior services in order to defend your commission.

Read:  Are You Worth Your Commission?

 




Posted on April 10, 2013 14:31:19 by Blog Author IPTV.Boyz http://www.brokeriptv.com/commissions-quality-vs-cost-savings
 
Construction Jobs Up

BAKOKO Onjuku Beach Home ConstructionConstruction employment was at a seven year high in March.  The average monthly gain during the first quarter of 2013 is 30,000 jobs which supports the view that the housing recovery will continue, says Fannie Mae Chief Economist Doug Duncan in a statement.

Construction jobs are being added at a fast pace.  "At 3.8 percent year over year in March, the growth rate of residential-construction jobs towers over the overall jobs growth rate of 1.4 percent." according to an Inman News article. "In the last two years construction has added 317,000 jobs to the economy, with over half of that increase occurring in the last six months, the White House said in a statement on the jobs report."

"As home construction continues to rise," says Trulia economist, Jed Kolko, "the sector will continue to generate jobs, but the number of jobs per unit should gradually decline to pre-bubble levels."

Read more at Inman News.

Creative Commons License photo credit: BAKOKO




Posted on April 08, 2013 14:05:29 by Blog Author IPTV.Boyz http://www.brokeriptv.com/construction-jobs-up
 
Best Social Media Apps for Business

social media marketingMarketing your business is a challenge and keeping up with all your social media outlets can take more time than you have, especially as a small business owner.  But, luckily, there's an app for that!

"What if I told you that there is a way to do less work but actually reach more people with your company news, products and services?" offers Megan Totka on Social Media Biz.  She offers us a look at the best business apps to use for marketing your business.

1.  Perch- This app helps you keep an eye on what the competition is doing.  It monitors social media posts, review sites and their website promotions and sends updates to your phone. Perch just won the Appy Award for Best Business App for 2013.

2.  PostRiocket- Analyzes your Facebook Business Page and provides you with data to help you post at optimal times.  PostRocket can even post for you!

3.  TweetWally-   This free app is a Twitter power tool, a way to save and customize search results and present them in different formats, according to the website.   You create a TweetWall and all your favorite posts are displayed in an easy to read format.

4.  Buffer- Schedules your tweets at optimal times.  You can pre-write updates and then set up a schedule with the Buffer app for posting.

5.  Twilert- This app works like Google alerts but for Twitter.  "Signing up for Google Alerts is a smart way to get a summary of the topics trending in your industry on a consistent basis. Twilert combines this helpful tool with information from Twitter in order to gather user-specific information in one concise email. "writes Totka.  

If you handle your own social media marketing for your business, these apps can save you time and money. 

Read the full article at SocialMedia.Biz.

 




Posted on March 14, 2013 10:51:02 by Blog Author IPTV.Boyz http://www.brokeriptv.com/best-social-media-apps-for-business
 
The New Revival of the Suburbs

UntitledThe road to recovery for the real estate market may actually be.. a sidewalk.  The latest trend in real estate is "walkability"; areas where people can live and work within walking distance of a train or bus stop.  In these highly walkable areas, people can commute to work by mass transit and walk to shopping and entertainment venues. In areas such as these, you might not even need to own a car, therefore reducing congestion and pollution in neighborhoods.   

Real estate has caused two of the last three recessions, says Christopher Leinberger for the Brookings Institute, including the one we've just gone through.  "That is because real estate (housing, commercial, and industrial) and the infrastructure that supports real estate (transportation, sewer, electricity, and so on) represent 35 percent of the economy's asset base." he says.  "When real estate crashes, the economy goes into a tailspin."  Therefore, real estate plays a big role in the economic recovery now slowly underway.  

"We're unlikely, however, to see a real estate recovery based on a continuation of the type of development that has driven the industry for the past few generations: low-density, car-dependent suburbs growing out of cornfields at the edge of metropolitan areas." says Leinberger. "That's because there is now a massive oversupply of such suburban fringe development, brought on by decades of (government) policy favoring it."  Many large, suburban homes are now priced below the cost of the materials that went into building them, some owners are upside down on their mortgages and have no financial incentive to invest in their upkeep.

Suburban houses on the fringe of large metro areas have seen huge price drops as demand for smaller, pedestrian and transit-friendly homes are on the rise. 

Suburban Redevelopment

It's not all bad news for the 'burbs, however.  A recent study of Walkable Urban Places by the Brookings Institute noted that "while there has been much attention on the revival of American downtowns over the past 10 years, the revival of suburban downtowns and the recent emergence of lifestyle centers appear to be an equally dynamic trend. Today, walkable urban places are just as likely to be found in the suburbs as in center cities."

Suburban Redevelopment is breathing new life into areas with failed, drivable suburban commercial strips or regional malls.  "Drive through any number of outer-ring suburbs in America and you'll see boarded-up and vacant strip malls, surrounded by vast seas of empty parking spaces." says Leinberger. 

The Denver metro area has seen a number of new suburban developments bringing "walkable urbanism" to once automobile-dependent sub-urban areas.  Of note are Belmar, Cherry Creek, Southglenn and Aspen Grove.   All these areas have seen great success in their redevelopment.

Creative Commons License photo credit: TheFlunn

 




Posted on February 21, 2013 10:26:17 by Blog Author IPTV.Boyz http://www.brokeriptv.com/the-new-revival-of-the-suburbs