photo credit: Rhys Alton

We all want traffic on our websites; its our store front of the modern era. Most of us offer a particular product or service, and thats what we put on our website. However, it is possible to put more content on our website. Perhaps more information about the product or service you provide, more information about your industry, or more information about the area you live in, your community. This is really a big deal for real estate agents. The idea is to be a neighborhood resource for people.

Buying a home is not something people do on a regular basis, but they do do other things on a regular basis, and you can provide information for those things. When theyre ready to buy a home, guess where theyll go for an agent, to the website theyre used to going, to the environment theyre comfortable in, to the website they go to get their information, your website Mr. and Mrs. Real Estate Agent.

There is a lot of information out there to pull from. The Chamber of Commerce is a good resource for information as well as your local City Counsel. Of course, there are City Guides you can obtain information from, local civic event centers, local fire departments, neighborhood restraints and theaters, pubs and bars that hold concerts, major event centers, the list goes on.

Be a resource for people and you will get companies, organizations, and agencies offering you information all the time. Write a standard letter introducing yourself and tell your focused groups, agencies, and companies you will post their information about their events, sales, and happenings on your website and they will more than likely email you all information you need for your website without having to do a bunch of research on a weekly or monthly basis.

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Posted in Traditional Marketing, Blogging, Real Estate Market Conditions, Colorado Association Of Realtors, Real Estate Industry, Real Estate Industry Trends, Technology And YOU

photo credit: jacksnell

Every once in a while technology jumps forward and we all get to look on with chagrined amazement. Back in the 80s Star Wars gave us a glimpse into the future and we were all simply amazed. Dumb struck, we all looked at the screen with hopes of our own space ship in the near future, at least I did anyway. Apple Corporation has certainly given us a technological jump or two in the last decade. Looking at the iPhone and iPad, and even the iMac, it really feels as though we are in the new millennium, but our cars still have wheels. No floating around for us yet.

Well, one of those technology jumps forward is here. Its not ready for the public as of yet, but wow, its cool looking. I think it has a little ways to go, but it looks like well be floating around before you know it. This is almost better than one of those futurist sci-fi movies. The movements are what make this thing so cool. It looks like magic.

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Posted in Internet Marketing, Traditional Marketing, Real Estate Industry, Real Estate Industry Trends, Gen X-Y, Technology And YOU, Web 2.0 Marketing, Downtown Denver Lofts and Condos

photo credit: Lindspetrol

One of the big questions on everyones mind is, what markets are bouncing back from the economic downturn? It looks as if the apartment rental segment of the real estate market is on its way back. An analyst for Barclays Capital recently held a press conference and announced that, according to his and others research, the multifamily housing market is finally turned around since the economic crash.

For the last couple of years people knew or understood that they were not going to keep their homes and that was the deal they had to live with. Many people lost their homes and wound up in an apartment, which was a bit uncomfortable for larger families who were used to more space, and yards.

Beyond that, many who lost their homes didnt even have the comfort of having an apartment, they moved in with family to save money. Because of that phenomenon the apartment segment didnt boom during the housing crisis as most thought it would.

The change in the market is actually good news for everyone, not just for apartment building owners. People are starting to think about heading back to owning homes, at least that is where their mindsets are shifting. People are starting to get back on their feet and are able to afford a place of their own. That may not necessarily mean a house, but it does mean moving out of the familys house into an apartment of their own. Who ever thought that in todays modern age a little elbow room would be such a luxury?

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Posted in Denver Colorado Real Estate, Traditional Marketing, Real Estate Investing, Real Estate Market Conditions, Real Estate Industry Trends, Downtown Denver Lofts and Condos

photo credit: UW Digital Collections

Technology is something I write about quite a lot, and for good reason, because it affects most aspects of our lives, both personally and professionally. How many people go for a jog without listening to your iPod? How many people shop online? The list goes on and on of how we have integrated technology into our lives. Of course, we thank technology for saving us a bunch of time and work in our professional lives. Remember the old fashioned typewriters? It gave you a workout every time you typed a document, push, push, oh woops, wrong key! Now I have to start over...Thank god for word processors.

Well its the professional aspects of technology that I would like to address in this post. The tools for real estate professionals are constantly expanding and growing. Every time a new technology comes out were not sure how it will affect us, such is the case with Google property search. The phone book, it seems, is a thing of the past. You are not a business unless you register with Google, and your property listing needs to be posted on Google too.

There a bunch of cool tools real estate professionals can use and incorporate into their real estate business and listings. Remember, technology is your friend, it is here for us. There is a list of up sides for listing your property with Google, and Katie Lance from Inman News has a list of her 9 favorites. Go on to Googles property search and look around to find out how it can benefit you and your real estate business.

Read Katie Lances list of 9 favorites at Inman News

Posted in Metro Brokers, Denver Colorado Real Estate, Traditional Marketing, Real Estate Market Conditions, Real Estate Industry, Technology And YOU, Downtown Denver Lofts and Condos

photo credit: adam

These days there are many deal killers out there in the real estate market. We have all seen them in the past, they have always been out there, lurking around dark corners, but today they lurk around well lit corners and often jump right out in the open. How fun for us! The real estate industry is still moving along, but there are many more deal stoppers these days then there have been in the past. I mean other than the obvious recession.

Why is it that when the market is at its most vulnerable there seems to be more problems then when the market was sound and we could easily deal with such problems? I guess that Murphy guy strikes again! Not too long ago we had much more flexibility and we could come up with creative solutions to our real estate problems. That may still be the case, but not for most, we just dont have the wiggle room we once did.

An unstable environment simply causes panicked reactions and responses from people. They dont behave normally or as they would if the environment was at its best. Unfortunately, the market is driven by emotion. We all wish it wasnt the case, but it is. We all wish logic was the biggest factor, but its panic driven emotion that affects the market.

After the Tax Credit expiration things should have simply gone back to normal, but because people panicked we experienced all time lows in the market. The government just stopped giving out something we shouldnt have had in the first place. If you could afford a home before the Tax Credit, you should have been able to afford a home after the Tax Credit. Emotion!

There are other causes of deal killers. For instance, inaccurate appraisals, greedy buyers and sellers, credit problems, these days we see more spooked buyers. There are many reasons deals fall apart these days. Lets try to keep our heads about us and use sound reason to judge the situation.

Read the full article from Inman News

Posted in Internet Marketing, Traditional Marketing, Real Estate Investing, Real Estate Market Conditions, Real Estate Industry, Real Estate Industry Trends