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Increased traffic
means more customers. Video marketing
is a powerful way to attract visitors to your website. Did you know that YouTube is the second
largest search engine in the world? Research shows that 7
out of 10 Americans watch video ads online.
Attracting customers to your website is great, but how do you convert that "traffic" into "customers". In an article on
ReelSEO.com, Jim Folliard & Tom Foster of Fairfax Video Studio, offer these
great tips to convert video viewers
into customers.
1.)
Enough about you!
Focus on the viewer, not yourself. "If you were at a cocktail party,
would you spend your time talking with the person who is solely focused on
himself?" asks the article.
2.)
Answer Common Questions.
You know what they are. Every
business owner knows the common questions that customers ask.
3.)
Experience Sells:
Explain how you have been able to help customers in the past. What is your expertise? Position yourself as
the Go-To Expert in your field.
4.)
Pay attention to quality.
Low quality and low budget video is not going to present a good
image. Viewers are going to make a quick
decision based on this. Make sure your video and audio, both, are high quality.
5.)
Smile!
"It might feel unnatural and awkward,
especially if you are talking about a serious topic," states the article, "but
smiling while you are talking comes across great on video. Smiling makes you
more approachable and people will feel more comfortable contacting you."
6.)
Include a Call to Action.
You are looking to get action from
your videos. "Do you want people to call you?
Should they fill out an online contact form? Is there a book or report they should
download?" says the article. Don't be afraid to tell them what they should do
next. "A call to action lets Web visitors know exactly what they should do
after watching your video."
7.)
Be Yourself! "Above all else, it's important to come
across as "genuine". Don't try to be
someone you're not, viewers will see right through that. Video is a perfect way for someone to get to
know you, so let your personality shine!
Investing in online video marketing is a necessary
investment in your business. Video is a powerful marketing tool to help you
generate more leads and new customers.
Read the full article on ReelSEO.com.
photo credit: Alejandro Castro
Posted on October 05, 2011 10:51:12 by IPTV.Boyz
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