As more and more consumers are shifting to mobile technologies, and as geo-related technology is increasingly utilized by mobile users, the future of real estate marketing can be powerful for those who can harness the two.

Chris Thorman at Software Advice imagines the scenario with buyers who are automatically notified of listings nearby that match their needs, making it so all they had to do was make a note of their preferences and let the system handle the rest.

"Geofences" have been used in GPS technology for a while now and are virtual boundaries surrounding geographic locations, and has been traditionally used to alert users when they're exiting an area. But what about entering an area, and what if brokerage firms could set geofences around their properties and alert potential buyers?

Read more in Thorman's post at Software Advice.

Posted in Real Estate Industry, Real Estate Industry Trends, Lead Generation, Technology And YOU, Web 2.0 Marketing

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