Google's new Comparison Ads for mortgage allows consumers to anonymously compare multiple offers from mortgage lenders that are generated automatically when prospective borrowers enter information about the loan they are seeking along with their credit rating.

Fresh out of the Beta test phase, Google has allowed three vendors to announce their roles in the project: Insight Lending Solutions, which is providing its PriceMyLoan pricing engine; Lead360, a lead management software provider; and Mortech, which provides both loan pricing and lead management services to lenders.

Read more at Inman News.

Posted in Mortgage, Internet Marketing, Real Estate Industry Trends, Technology And YOU

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