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 Google isnt becoming an exclusive MLS, they say they simply want to point searchers to any listing that is out there on the internet. Carter Maslan, Googles director of production, gave an overview of where real estate fits into their plans and companys business strategy. They are trying to become more relevant and pointed for their customers.
"What we are doing in real estate is really no different than what we are doing in other areas of local search," Maslan said. "If there's a property for sale, wherever its mentioned on the Web -- whether on "Rotten Neighborhoods" or Trulia.com -- Google wants to put those pages at users' fingertips."
With all the upgrades Google has made to their search engine many real estate agents are wondering if GoogleRealtor.com and Zillow instead of simply point to them. Google needs to be as specific and relevant to peoples natural searches as possible, thats how they make money. They place paid ads next to the results of natural searches.
isnt going to provide listings like
Google is integrating property searches with their Google "place Pages" where searchers can find all the information Google has collected about a property listings posted by agents. In their minds, it just makes it easier for searchers.
This type of search results can become misguiding or misdirected, however. The search results can point customers to third parties websites that are not actually listing the property or do not represent the listing. Some third parties do what is called "scraping" of data, which is wrongfully taking data from the listing portal and putting it on their site. Its bad business.
Read the full article from Inman News
 photo credit: COG LOG LAB.
Posted on July 16, 2010 10:42:38 by  IPTV.Boyz
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