Google has been developing new technology to crawl and index websites faster, a new publishing/subscribing protocol they've called PubSubHubbub.

Pub stands for the publishers, Sub the subscribers, and the Hubbub is the communication hub through which both communicate online. Right now when publishers put up new content, a ping, or signal, goes out to the Web crawlers to show there is new content. The PubSubHubbub technology would eliminate the need for a ping, thus shortening the time, most likely in an attempt to keep up with the pace of social media tools.

While the PubSubHubbub system won't increase your rankings in search engine results per se, it will see your content is found faster by the indexing service. Having good content is key to increasing your rankings.

Read more from Gahlord Dewald on Inman News.

Posted in Internet Marketing, Technology And YOU

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