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 The number one business investment for 2012 is business video
marketing to increase brand awareness on the web and bring in potential
customers.
In today's housing market, you
have to ask yourself; What can I do to
attract potential customers? How can video make an impact on my business?
By the end of
2012, says
Beet.TV, more than 50 percent of marketers will be using digital video,
up from 20 percent last year; and 70 percent of marketers will increase
their spending on internet advertising.
"Online video
advertising has the potential to bring the best of two worlds together: viewer
attention and strong brand impact from the richness (of the medium)" says Jim Disco of Sunday Sky, a video
marketer. "It's all about newer, better, smarter ways of using video to
communicate with prospects and customers."
Use these tips to
make sure you are getting more bang for your video marketing dollar:
1. Target Your
Customer: Generic video content or a
"one-size-fits-all" approach is less effective than personalization," says
Shmulik Weller on Sunday Sky, "particularly when it comes to engaging with
your prospects and customers.
Personalized video takes your engagement strategies to another
level. "
2. Relevant not Stagnant: Reach your customers by giving them
information about what they are interested in today. What
is happening, right now, in the local market?
"The
Web is a dynamic medium where content is ever-changing. Your video content
and creative should be ever-changing and be continually updated, too." advises
Weller. "Your videos should
feature the latest news, deals and offerings. Low video count and static
videos that do not update over time quickly become a ghost town on your site. This is not the innovator message you want
to send to your customers."
3. Short and Sweet: A short, "to-the-point", 2 or 3 minute video is the
maximum length that a person will watch.
4. Selective Placement: "What's the point in investing in this asset
if it is not going to be prominently featured on your online presence?" asks
Weller. Make sure your video and website
includes clear play buttons and call to action buttons to get higher interaction
rates.
5.
Quality
Counts: Use a professional video company for
your business video. The fact is that your customers are savvy internet
users who watch high quality video daily. Don't miss out on the true
potential of video by creating a boring, unprofessional, run of the mill video.
"Online
video for business requires unique expertise," writes Weller. "Video
experts can help you not
only strategize, but also navigate the nuances around what works
and doesn't work, how to make it dynamic and continually optimize it to deliver
desired business outcomes. '
"Clearly
someone with domain experience can share best practices and help you
achieve your goals, and execute on your video strategy." He adds. "These questions are key to a successful
business video deployment."
6. Timing is everything in real estate. Enrich your online site with many informative
videos including "property for sale" videos.
Potential buyers can virtually tour a property to see if they are
interested, saving time in this competitive market. Because these need to be posted to your
website quickly, this is where the availability of inexpensive, small video
cameras is invaluable. Even some new
smartphones have video!
Video can be a very
impactful medium but you must pay attention to the details when employing
your online marketing strategies. The
most important thing is, "Don't get left behind." Video attracts attention and generates leads
to your website... or your competitor's
site. You choose.
Read
"Focus Your Online Videos to Target Your Customer"
Posted on May 02, 2012 07:24:26 by  IPTV.Boyz
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