Laurie Manny on how much social networking is enough

BrokerIPTV: We are at Real Estate Connect San Francisco 2008 and I am with one of the panel speakers today from Inman Connect at actually the Blogger Connect. This is Laurie Manny and Laurie has a blog called longbeachrealestatehome.com and welcome Laurie.

Laurie Manny: Thank you very much. It is nice to be here.

BrokerIPTV: Anything you gleaned on your conversations today up on the panel and in further[phonetic]

Laurie Manny: Yeah, actually, I think the panel that I was on was an excellent panel. It was just great and we talked about a lot of things that were very interesting, but I think that afterwards the feedback that I got from the audience was right on. They were like, yeah, Laurie, we are real estate agents and so many of us have been so lost in the social networking and the lead generation that we have lost sight of the fact that you know we don't need to spend as much time as we are spending on the networking and the lead generation. We really need to make it about our real estate business.

BrokerIPTV: Yeah, I think I kinda gathered that when people were... when you talk about the aspect of the digital footprint. You are on Linkedin, you are on Twitter, you are on your own blog, you are on Facebook, you are on MySpace...

Laurie Manny: It's too much.

BrokerIPTV: So, you think it's too much?

Laurie Manny: Well, if you spend an hour a day Twittering and another hour let's say on Facebook and on Linkedin and you spend an hour reading on ActiveRain and then you go visit Trulia and Zillow blog and the Inman blog and maybe a dozen other blogs, how many hours have you spent total? Guess? Estimate? What do you think?

BrokerIPTV: Four to six.

Laurie Manny: Four to six hours. Okay. So, a real estate business we don't know[phonetic] and anyone that has been in the business for a while will tell you, you can't run a real estate business eight hours a day five days a week. It is not a 40 hour a week job. So, if you are spending six hours a day networking and we didn't include any blogging, did we?

BrokerIPTV: No.

Laurie Manny: So, let's say eight hours, okay, let's give that another two... you have two, two full time jobs, you can go eight hours on real estate, eight hours on the setup, and eight hours sleep, and where is your life?

BrokerIPTV: Maybe just stick with your one or two blogs, reaggregate back and forth and call it a day.

Laurie Manny: And I think that you will fare far better than having spent eight hours a day social networking. If you don't spend the other six hours, you will have the time to followup on those leads and convert them into business.

BrokerIPTV: Good point.

Laurie Manny: It is about conversion.

BrokerIPTV: Yep. Thank you very much Laurie. Appreciate it very much.

Laurie Manny: Thank you so much.

Posted on October 12, 2008 12:04:07 by Blog Author