The mentality of "get the listing at any price" can be a costly one for any agent.

Properly pricing your listings to meet the level of the real estate market can be challenging at times, but it's essential, especially in the current economy. Starting out high to come down low doesn't work unless you're in a market where prices are rapidly appreciating and inventory is low.

So what is the best strategy to take when pricing your listings?

Feel out the seller's motivation first. If they're stuck on their own profit, try shifting their mindset to that of a buyer. By tweaking their perspective, you can come to an understanding to use "on-the-button" pricing, making the home a standout against overpriced properties.

Read more from Realty Times.

Posted in Traditional Marketing, Real Estate Industry, Home Selling Services

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