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Lockhart Steele On Social Meida At Inman Connect NYC 2008

BrokerIPTV: We are at Inman Connect, New York City 2008. I am with the informant Lockhart Steele and we were just talking about the other day Brad Inman was going over some items like as far as social networking, video, transparency and this years theme, Brad was talking about the market. If this was the Lockhart Steele, news convention, what would Lockhart be thinking for brokers and the people in the future?

Lockhart Steele: I think a lot about, I think social media, but really like the local conversation. I think one and things thats happening on the net on blogs and all kind of different sites is people having a place to talk about their neighborhoods and talk about their community. That it is an incredibly fractured thing right now. I mean there is all kinds of different places to do this. Some that we have apartment buildings here in New York city where the residence have set up their own internet message boards. You have entire business plans being built around trying to do this. We are kind of obsessed to the record because ultimately I think all the best sites, whether its a broker site or pro-blog like Curbed we are all really about like what are people talking about in the neighborhoods. What is in the conversation about neighborhoods is fundamentally the conversation about real estate. So I dont know the answers, thats what really we are thinking the most about this year is how can we give our users better tools to talk to each other and also talk to us to make Curbed even more of a vital place to learn about your city.

BrokerIPTV: So you think two words perhaps might be localism, extreme localism and video. What do you think about that play?

Lockhart Steele: Yeah I think video is great for us it is tricky like, we are a bunch of riders and we are not very good at making video and for us video also gets pretty expensive, but there are a lot of people on the net who were focused on video and I think that is the whole point. It is like do what you are good at. Dont do something for the sake doing it. I am going to do a podcast because it is just not something that I would enjoy and nothing will come through it and I wasnt having a good time doing it. I love riding and riders like to ride and just make sure that the kind of new year, you can do on the net, it fits with what you want to do other wise, this is going to become a hell, bit sure.

BrokerIPTV: And once again, that Curbed.com and what cities are you in now?

Lockhart Steele: You can find Curbed in on New York, Los Angeles and San Francisco and coming soon the beautiful city of Chicago.

BrokerIPTV: Wow, any plans for say Denver, Colorado?

Lockhart Steele: I will see, lets get, we got to get Chicago at the door, we are using