Pinterest is the fastest growing social networking site, especially for women.  "According to a 2012 study by Shareaholic,  Pinterest.com currently drives more referral traffic than Google+, YouTube and LinkedIn combined." writes Ekatarina Walter on The Next Web.

Pinterest is an online pinboard where users organize images in themed boxes.  So how can this help you market your brand?

To get started marketing yourself on Pinterest, you must think outside the traditional marketing plan, says Walter. 

First you must request an invite to join.  Then you can make your page and start organizing your boards.  Here are some ideas to get you started.

Think about connections.  What themes connect your business and customers?  In real estate, focus on local areas that you specialize in.  Feature local restaurants, parks, things that make the area special.  And obviously products for the home, new home ideas, home improvements... I'm sure you can think of a dozen more.

No Hard-Selling.  Pinterest does not allow selling of any sort.  "People come to Pinterest to share and celebrate what inspires them, meaning that the "hard-sell is out of place in this environment." says Walter. 

Share It.  "Much like any other social site, the more active you are on Pinterest, the more likely users will follow your board(s). Re-pinning often also helps to keep your content and your audience fresh." writes Walter.

Make it easy for clients to share your inspiration.  Add a PinIt button to your website featuring your latest "pin". "Even if you're not an e-commerce site," says Walter, "consider adding the PinIt icon; Pinterest has already proven it can drive large amounts of traffic to various brands."

Keep it current:  Make sure you update your content to reflect the latest seasons and trends.

Celebrate your Fans:  "Pinterest has the unique ability to make your branding experience as much about your audience as it is about you." says Walter.  Ask your customers to send in a seasonal photo of their new home or new additions and improvements.      

Get started "pinning" today on Pinterest and see why it's the fastest growing social network today!

Read the full story at The Next Web.

Posted in Internet Marketing, Lead Generation, Technology And YOU

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