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Colorado-based Metro Brokers Real
Estate, Inc. announces another industry first with a leading edge technical
application by contracting with IPTVBoyz
for a social media portal using a online video-centric blog. The web-based application moves Metro Brokers into the digital-based PR age through the
use of the ever expanding internet based video and blog syndication. <read more-watch video>
June 10, 2008 - Denver, CO. - Two major shifts in the communications world inspired
Metro Brokers to take a technology leadership position for their corporate
communications. The first product is video.
The use of video is still in its infancy, however, video will account for
80 percent of all web traffic by 2010, up from 30 percent today according to
industry sources. The availability of broadband
internet access worldwide and the high percentage of end users with multi-media
devices, such as the iPhone®, has allowed video to explode in popularity and
use. The sensory richness of video makes video communication the new standard
in the web society.
The second
communications vehicle is blogging.
Blogs, short for weblogs, are a newer type of communication platform
with 24/7 availability and excellent search engine placement. Many real estate companies have been slow to
recognize blogs as a powerful communications portal. Once thought to be the fringe voice, blogs
are now a staple of the new emerging media and traditional media houses. Metro Brokers Real Estate announced that it would be the first large real estate brokerage to
use video and blogs as a pivotal communications technology offering.
Metro Brokers use of a Vlog a industry first
As of today, the world internet
community can access http://www.MetroBrokersTV.com
and view a number of company video categories ranging from their current TV commercials,
rich education media, association member leadership interviews, new broker
interviews, charity involvement, top producer interviews and breaking company
news and announcements. The benefit to
the company members is constant communication through RSS. A blog allows the
use of real simple syndication (RSS), which is permission based communication
tool that sends all new video blog posts to company subscribers.
"Metro Brokers has based its
long term strategy on being the number one real estate technology company and MetroBrokersTV by IPTVBoyz will definitely set Metro Brokers apart from
all real estate companies," said
Maurice (Moe) Giroux, President of Metro Brokers Real Estate. "Our
attention to industry trends outside of real estate have indicated that the use
of Vlogs (video and blog) is not a trend but a new standard."
"Our Video Blog application
makes it possible for a company to run their own Internet Protocol Television
station (IPTV) without the extensive cost of setting up a full blown production
studio and crew," said Dirk Freeman, Production Director of IPTVBoyz. "We also realize that video, not found on the
net, is just useless digital bits and
our video syndication and blog aggregation partners make it possible for every
piece of video to be found through Search."
Metro Brokers and IPTVBoyz is the new standard for web 2.0 PR
Metro Brokers is now able to provide
to consumers, brokers and industry vendors a transparent and realistic view of
their company, people and vision 24/7.
Many fortune 500 companies already realize that video is not a cost, but
it's a company asset. The return on
investment on video and text pushed to the web has longevity and reach unparalleled
to other media sources. Traditional PR
resulted in bylines, quotes and interviews that ended up in the recycle bin. A
company armed with video-based blogging has unlimited access to be indexed and
found on the web when an inquiring person searches a phrase or subject.
In addition, the high quality
standard of video production and fast turnaround time is a benchmark feature
for IPTVBoyz. Poor quality or amateurish
video, audio and production are a huge detriments to a companies image. One of
the largest changes within online video spectrum is the increasing production quality
and the advent of HD.
About Metro Brokers Real Estate
Metro Brokers Real Estate, Inc. is
an association of independent real estate brokers who specialize in Colorado
residential, commercial and investment properties. Metro Broker's 80 office network
of 2,000 highly experienced real estate professionals have been helping buyers
and sellers make the most of their real estate transactions since 1976 with 32
years of caring, professional service. Unlike most other real estate companies,
Metro Brokers, Inc. is actually owned and controlled by its brokers. For more
information please visit http://www.MetroBrokersTV.com
About IPTVBoyz
IPTVBoyz is a privately funded media company based
in Denver, Colorado, The member partners are able to provide this new
synergistic PR tool through combined experience of over 100 years in video
production, TV broadcast, Search Engine Optimization, streaming technologies
and internet video player technologies.
IPTVBoyz was formed to help small
to mid level businesses compete against the large national brands. The company's
mission is to ensure that each business has the tools, content and features to
position themselves with premiere search placement in their respective business
genres. For more information, please visit www.IPTVBoyz.com
Dirk Freeman of IPTVBoyz, +1-303-800-1006, Dirk@IPTVBoyz.com
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Zillow.com's Drew Meyers At Inman Connect 2008 - "it's about tranparency"
Posted on June 27, 2008 12:52:18 by  Mark Eibner
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