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Brent Cutcliffe From Metrolist Touts New Prime Access MLS Platform

BrokerIPTV : Today we are talking with Chief Operating Officer Brent Cutcliffe from Metrolist. Brent thanks for being with us.

Brent Cutcliffe: Well, thank you for having me.

BrokerIPTV : I am sure you guys are very excited about your new platform called Prime Access. Tell me little bit about it?

Brent Cutcliffe: Yes we are. Prime Access is a State-of-the-Art web based MLS system that provides comprehensive information for Front Range listings. We design Prime Access using the latest technologies to meet the specific needs of local real-estate professionals.

BrokerIPTV : Features that you are most proud upon this?

POWER SEARCH

Brent Cutcliffe: Sure, there is number of them. Our mark key feature is Power Search. It is the industrys most advanced search engine. [Music] It also has a vary intuitive user interface, it provides unmatched capability to allow a user to personalize and save the customer searches.

BrokerIPTV : Yeah actually I like that feature, I use it myself and I notice is you have been rolling this out that a new module or new piece is added fairly regularly. What is coming out new?

SHOWING ASSIST -  SHOWING SOLUTIONS

Brent Cutcliffe: Yeah, we have number of new modules that will take the MLS into areas that have previously been unexploded by MLS systems. The first is showing assist, which is module that allows you to track your showings and also a setup appointment automatically. We also have a forums module that allows you to enter forums and contracts online. This can be enhanced with our document management module that makes handling of forums and contracts even easier. It also does online documents storage, which will help to reduce serious headache in the industry today and finally if you take this, yet another step, we will be offering a fully featured transaction management system which will allow end-to-end management of the process.

BrokerIPTV : Now, is this all 2008 technologies slatted or is this going to getting relatively soon or what is the time frame?

MAPPING SOLUTIONS

Brent Cutcliffe: Most of this is 2008, early 2008, but also the big technology that we are looking at for 2008 is mapping and this will allow you to use mapping tools to search the MLS database, as well as advanced mapping tools to choose the best properties.

BrokerIPTV : How about most requested service from a realtor?

CUSTOMMER RELATIONSHIP MANAGEMENT- CRM - SOLUTIONS

Brent Cutcliffe: Sure, beyond a professional search tools, the most requested thing we are having today is Customer Relationship Management or CRM. Realtors use this to generate and manage leads and also to retain the clients after the close. This is something that we are looking at for possible future implementation.

BrokerIPTV : I like ability to go schedule my showings online. So my question to you is how long is it going to take for all of the other companies and brokerage firms to get aboard on that?

Brent Cutcliffe: Right now we have about 20% of the listings under management, in terms of actually setting the showings that is a little bit less than that and usage will grow. This feature is offered in Prime Access module, so we feel as the usage of Prime Access increases, so will the usage of the appointment setting.

BrokerIPTV : That is great feature, I love it. Thanks.

Brent Cutcliffe: Thank you very much.

BrokerIPTV : Job well done.

Brent Cutcliffe: Thank you.