The nonprofit MLS Domains Association, comprised of 12 of the leading multiple listing service (MLS) providers, is seeking to obtain, manage and promote the orderly use of the '.MLS' top-level domain (TLD) on the Internet.

The Association plans to apply in late 2010 to the Internet Corporation for Assigned Names and Numbers (ICANN) under ICANN's new gTLD process, and, if successful, MLSs will be able to obtain domains such as Maine.MLS, Chicago.MLS, etc.

The Associations leaders plan for the .MLS TLD to deliver the following benefits:

• Unique location of MLS data on the Internet. Use and effective marketing of the .MLS TLD only by MLSs will make sites at the .MLS TLD the definitive sources of listings.
• Key geographical second-level domains (SLDs) will be available to MLSs. MLSs can obtain common second-level domains (SLDs) on .MLS that have long since been sold on the .COM, .NET, and .ORG TLDs. Domains like Maine.com, Texas.org, Chicago.net, etc., were long ago registered by non-MLS entities. Texas.MLS, Chicago.MLS, and all other location and plain English-word domain names will be available to MLSs as SLDs under .MLS.
• Better search engine ranking for MLS public web sites. Sites at .MLS domains may receive higher rankings if consumers search for "MLS" on search engines.

Read more from RISMedia and in the Association's official press release.

Posted in Internet Marketing, MLS, Real Estate Industry Trends, Technology And YOU, Home Selling Services, National News

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