Newsletters are a Great Way to Sell Your Business

You are blogging, you are on Facebook, and you are wondering if all the effort is worth it.

Sure. Daily (or every other day) posts are a great way to reach out to customers but the key element (read: problem) is that the customer has to "choose" to follow you and not that many people are signing up to read blogs these days. There's too much competition.

So what do you do? How do you keep connecting with new customers and increase traffic to your website? Blogging is still a viable way to be "found" on the web, but competition on search pages is getting tougher by the day.

Treat your blogging posts as landing pages. Sell! Let's say, you are the expert in $1 million properties in Greenwood Village and you are blogging about 5 ways to sell your luxury home. Sell your business! Every blog post should end in a call-to-action.

What is a Call to Action? When someone visits your blog or your website, get them to sign up for more information. Offer a free market analysis, free newsletter or something else to capture their email address.

Newsletters are a great way to sell your business. A professional e-mail newsletter, sent out monthly or quarterly is a great way to keep in touch with customers and get referrals. Using sites like Constant Contact and MailChimp make setting up a newsletter platform easy.

Target your news to your client base and always ask for their business. Ask your existing customers to pass along this great information to someone they know who is interested in buying or selling.

Focus on your expertise. Whether it's on your blog or in your newsletter, position yourself as the go-to expert in your field.

A well targeted email newsletter is worth the effort. It may not land you on page 1 of Google, but a newsletter offers all the benefits of blogging with a high return.

photo credit: MattHurst