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 photo credit: statPaige
If you post listings on Facebook or other social networking sites, make sure you are only posting your own listings or you have the permission of another broker before you post their listings, advises Brain N. Larson, a Minnesota based attorney and author of the blog MLS Tesseract. Avoiding trouble is always a good idea in any profession, and there are some obvious things we can do to stay out of trouble in the real estate industry, like only advertise your own listing for example.
Be aware of state real estate licensing laws where it has to do with multiple listing services. The National Association of Realtors Code of Ethics say that its a no-no to display listings from another broker on Facebook or other social networking sites. There are ways, of course, to color within the lines and still post listings. Your website has to belong to a broker who is a member of an MLS and adhere to Internet Data Exchange rules. Unfortunately, Facebook does not meet their requirements or the requirements of Virtual Office Website (VOW) rules.
Larson advises to post list on Facebook that only link back to the MLS or only post to existing customers and Friends who may be interested in a particular property. You have to be in a broker-customer relationship in order to show customers listings of another broker, posting general listings to a public forum is against the rules. If you are within the broker-client relationship, however, you can provide information about properties and neighborhoods, etc.
Read the full article from Inman News
Posted on August 02, 2010 13:41:21 by  IPTV.Boyz
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