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It's tough to be in sales.
To be successful, you have to put
yourself "out there" every day finding
that balance between meeting the needs of your client and doing what's best for
your company.
Colorado Business Magazine compiled a list of Colorado's 10
Most Powerful Salespeople and their secrets of success. The most common advice is to build
relationships in order to build business.
So how can you be
more successful in 2012? Focus on these key ingredients of a successful
business.
1.
Integrity. "it's really important to be upfront
and have integrity in everything you say and do - professionally and
personally," says Jessica Kalee Schoeppler, co-founder of a cleaning
business in Boulder. "People want to know who they're talking
with; they want to know they're going to get a quick response to any questions
or concerns they have."
2.
Listen. "Making your
customer happy is not a short term objective." states Tyler Smith from Otterbox. Make sure you listen carefully to what your
client needs and then be the one to offer the solutions.
3.
Relationships Matter:
"I think people
forget how critical the post-sale relationship is," says Daniel Hurley,
a software executive.. "Everybody is so focused on getting that sale, but
a lot of people don't necessarily stay involved with the customer to (make)
sure they're getting everything out of (the sale)." Not following through can cost you future leads.
Aron Adler who sells office supplies and technology in Golden agrees. "Be willing to go to the ends
of the Earth for your customer, and give them a level of service they couldn't
get anywhere else." says Adler. "That's the key to keeping the customer, and
repeat customers are so important when the economy is down."
4.
Work
Efficiently: "You don't have to work 60 or 80 hours a week
to be successful." offers Kris Swanson, a business development manager. She balances work with community service and
family time.
5.
Be
Flexible: Make sure you are changing with the market, says Blaine Stern, who is in the sportswear industry. You have to tweak your services to reflect
what the customer needs.
6.
Network: Use
everything in your arsenal to keep in touch with potential clients. Keep in
touch through social media, community and business events. Build your business by
building relationships.
7.
"Ditch
the Sales Pitch" says Joshua Homberg VP of sales at BroadSoft, Inc. Instead he suggests you focus on building
trust and relationships.
8.
Lead
the Way. ""A powerful salesperson must
be a great leader. A great leader is always positive and persistent." Says Nathan
Hildreth, formerly of SimplyPure. "Regardless of the economy, the greatest
difference between a successful and an unsuccessful person is that the former
is willing to do whatever it takes to achieve a goal."
9.
Get
Back to the Basics: Focus on service and
quick response, says Mark Copelin of OfficeScapes. "The tough times make or break you, and
to persevere and come through it is very exciting."
A successful business puts the customer first. Use
these simple tips from Colorado's Most Powerful Salespeople.
Read the full story at CoBizMag.com
photo credit: ▓▒░ TORLEY ░▒▓
Posted on February 14, 2012 13:02:37 by IPTV.Boyz
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