Selling expired listings may not be for everyone, but Realty Times' Dirk Zeller offers some great advice on how to prospect expired listings, saying it can be the core of any real estate professional's business.

Everyday, there are new expired listings, a streaming source of leads that are easy to find. While some of the sellers of these listings may be tired from trying to sell, they still ultimately want to sell, and a great majority of these are looking for or need an agent--you!

The key to sealing the deal on expired listings is the CAP method: consistency, attitude, and most critically, persistence. By focusing on the CAP system daily, you can follow up effectively to prospect these leads.

Read more at Realty Times.

Posted in Traditional Marketing, Real Estate Industry, Lead Generation

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