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"The median age of first-time buyers is approximately 31
years of age." writes Bernice Ross for Inman News, "and the median age of
Realtors is 56. The issue for the real estate industry is: Will these two
groups be able to bridge the gap and work together?"
It used to be that agents were the "go to" experts who had
all the information and controlled all the information but this isn't the case
anymore.
Expertise is less prized with the younger generations who
may prefer to do their own research and will make up their minds independently
or even collectively within their circle of friends.
Showing off your expertise is a "turn off" to the younger
generations who might perceive it as parenting behavior.
Be on equal ground: "The
agent must approach the Gen Y client as the agent would approach a friend with
whom they are on equal terms -- not as an expert to a beginner." says Ross.
"The challenge," writes Ross, "is that if you don't
(change) now to meet the needs of the next generation of real estate consumers,
your business will slowly dwindle to nothing."
It's important to be "tech savvy" in order to keep up with
the next generations. You need to
embrace the new social media in order to grow and compete in this internet
driven society. "The Gen Y (real estate agents) have the pipeline, but
they don't have the skills. The boomers have the skills, but many of them no
longer have the pipeline." quoted Ross.
Read more at Inman News.com
photo credit: edmontonnextgen
Posted on August 15, 2011 13:13:56 by IPTV.Boyz
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