Generation X is a term first made popular by Douglas Coupland and used to describe generations in many countries around the world born during the 1960s and 1970s. Although the exact demographic boundaries of Generation X are not well defined, Coupland used it in 1989-1991, when he wrote his book "Generation X," to describe young people like him. Coupland was born in 1961. The term became used in demography, the social sciences, and marketing, though it is most often used in popular culture. Some of the defining factors used in descripting Generation X stem from social transitions resulting from the decline of colonial imperialism to the fall of the Berlin Wall and the end of the Cold War[citation needed]. Another more prevalent factor is a bell curve bottoming out in American births from 1960 through 1980[1], after the American baby boom from 1946 to 1964. A small, often "invisible generation" in the wake of the socially-reconstructing baby boomers, those born in the U.S. between 1964 (often cited as 1961: see Coupland and Strauss and Howe, below) and 1980 received the "X" tag for lack of a defining social identity.[citation needed] As young adults, Generation X drew media attention in the late 1980s and early 1990s, gaining a stereotypical reputation as apathetic, cynical, disaffected, streetwise loners and slackers,[citation needed] though this reputation only describes a portion of the generation itself. In addition, Generation X is noted as one of the most entrepreneurial and tech-friendly generations in American history[citation needed], as they've driven a majority of the Internet's growth and ingenuity from day one. Google, Yahoo!, MySpace, Dell, YouTube, and other billion-dollar tech companies were founded by people in the Generation X demographic.

The term Generation Y first appeared in an August 1993 magazine AD Age editorial to describe those children born between 19801995.[1] The scope of the term has changed greatly since then, to include, in many cases, anyone born as early as 1976 and late as 2000. Use of the term Generation Y to describe any cohort of individuals is controversial for a variety of reasons. "Generation Y" alludes to a succession from "Generation X", a term which was originally coined as a pejorative label. While Generation Y alludes to that cohort's successive relationship to Generation X, the term Echo Boomers is used to allude to the generation's close tie to the primary childbearing years of Baby Boomers; the term Second Baby Boom is also used in this way and to denote the population expansion that Generation Y represents. The terms Millennials and Internet generation ("iGen") are attempts to give the Gen Y cohort more independent names that are tied with key events and cultural trends that are strongly associated with the generation. No single term is the "correct" term to describe members of this generation. Generation Y are primarily children of the Baby boomers and Generation Jones, though some are children of older Gen X adults. Because of this, there is a perceived tendency to share social views with the Boomers and culture with Gen X, who serve chiefly as their 'older cousins' or even older siblings.

 

 

Jim Turner on Social Media Participatory Marketing

Jim Turner of One By One Media is no stranger to social media, he has been an avid blogger since 2004.  Jim has been able to become a consultant with social media by helping others become more knowledgeable in the trade.  He'll help change our view on marketing, advertising and public relations.

 




Posted on June 05, 2009 12:51:22 by Blog Author Mark.Eibner http://www.brokeriptv.com/jim-turner-on-social-media-participatory-marketing
 
REBarCamp/Denver speaker Bill Lublin with- Lets make Whuffie: Building Social Capital

Bill Lublin, founder of the Social Media Institute is a realtor and is actively involved in leadership at N.A.R.  He is based out of Philadelphia, PA and is a regular speaker for REBarcamps across the country.  At the Denver ReBarCamp, Bill will share with us the value of Whuffie and how to accumulate it.




Posted on June 05, 2009 11:05:07 by Blog Author Mark.Eibner http://www.brokeriptv.com/rebarcamp-denver-speaker-bill-lublin-lets-make-whuffie-building-social-capital
 
Live Streaming Coverage of REBarCamp Denver from Event Sponsor BrokerIPTV

LIVE COVERAGE AND INFORMATIVE INTERVIEWS FROM BROKERIPTV.COM

follow the event on twitter #rebcden

Rebarcamp denver 2009

REBarCamp/Denver Event Sponsors

 




Posted on May 19, 2009 06:27:29 by Blog Author Mark.Eibner http://www.brokeriptv.com/rebarcampdenver
 
Tom Narvaez of Fuller Sotheby's International Realty isn't experiencing a down market

BrokerIPTV: Today we are talking with Fuller Towne & Country realtor Tom Narvaez and Tom, thanks for being with us.

Tom Narvaez: No problem Dan.

BrokerIPTV: This is a fun segment for us. It is GenX GenY talking with younger people in the business. One of the things I want to start off with is where do you like to focus in town in Denver?

Tom Narvaez: Generally, really where I live which is University Park, Observatory Park and where I work downtown LoDo. There is a specific building across the street from us Larimer Place about 150-200 units that's fantastic. So, I've sold probably four or five places. I think it is undervalued.

BrokerIPTV: What is happening in those specific areas Observatory Park, LoDo and so forth?

Tom Narvaez: Well, right now in Observatory Park, University Park, there is just a plethora of new construction "scrape" homes and there just hasn't been a ton of activity. About a month ago, I took a look and there wasn't anything under contract over the last two months. So, probably 30 to 40 new construction houses mixed in with some resales and so, it is a lot of inventory right now. As far as Larimer Place goes, not a lot comes on the market and generally gets sucked up fairly quickly depending on...

BrokerIPTV: Really?

Tom Narvaez: Yeah, depending on how... what kind of condition they are in. So, it really is a prime location. You don't get better than that. It is right across from Writer Square and right next to Larimer Square and I think it is a great location.

BrokerIPTV: I read a newspaper column about more people coming out of the suburbs and going back in the city. You know once upon a time it was just kind of fashionable to live in the city, it was cool.

Tom Narvaez: Sure.

BrokerIPTV: Now, it is more of a necessity to live in the city.

Tom Narvaez: Right.

BrokerIPTV: Are you finding more people attracted to downtown?

Tom Narvaez: I am. I am. I mean it seems like that is definitely the way we are going with gas prices and just the younger generation as they are making more money I think everybody is kind of coming back into town. That is what I am seeing from my perspective and where we are at.

BrokerIPTV: When they... when clients call you up, what do they say that they are looking for?

Tom Narvaez: Generally, it really depends on the client and where they are at and what they are doing. I think that people that are moving up are going to see really a good value right now because they may lose a bit in selling, but when they buy, they are going to gain that plus some. So, really depends what they look for. Otherwise, a lot of people just holding tight and they are investing. They are investing in those lower priced properties and turning rentals into five to eight year deals, rentals, and then going to flip them and hopefully double their money in that timeframe.

BrokerIPTV: Hot areas, what is the hot area or areas?

Tom Narvaez: Man, again, I mean I am so focused on my investors right now. North Aurora, the old Old Town Aurora, northeast Denver, just below Stapleton and then probably southwest to west Denver are where a lot of those deals are right now and those are hot areas. I mean there is a lot flying off the shelves right now in those areas.

BrokerIPTV: Tom thanks. Appreciate it.

Tom Narvaez: [Voice Cross Over] absolutely definitely....




Posted on October 03, 2008 06:59:55 by Blog Author Mark.Eibner http://www.brokeriptv.com/tom-narvaez-fuller-sotheby-genx-geny-top-producer
 
Fuller Sotheby's International Realty continues success with referrals and a strong web presence

BrokerIPTV: Today we are talking with Tom Narvaez from Fuller Towne & Country and Tom, thanks for being with us.

Tom Narvaez: No problem

BrokerIPTV: GenX GenY segment. Do you feel being a younger practitioner in the business helps?

Tom Narvaez: Absolutely. Absolutely. I mean we are so technology based right now that I really think it helps to be in our generation and to be that technological savvy.

BrokerIPTV: When you guys started, who was the mentor? Who helped you? Who is really valuable to your business?

Tom Narvaez: When I got started really, it was my in-laws at the time Denver Colorado Springs and they have been in the business for many, many moons and taught me a lot about what is good to do and what is not good to do. They are kind of 24x7 people. I work hard. I play hard. So, there is a happy medium there, but just learned a lot about how to do real estate and how to really be successful.

BrokerIPTV: What methods do you use to attract business these days?

Tom Narvaez: Mainly sphere[Phonetic], I am a big... I am referral based guy and I think that is the only way to be in the business these days. I think the days of working open houses and doing a lot of floor and sign calls, I mean that's all great, but if you don't have established relationship and a connection with someone, it is too easy for people to move on, especially with technology out there and everything that they have got at their fingertips. A lot of people don't think they need Realtors unless they feel like they have a connection.

BrokerIPTV: What technology do you use to aid the business? Are you a web site guy? Are you focusing in on viral marketing on Internet? What are you doing?

Tom Narvaez: I am really a big... as far as listings go, I am a big web based, just massive presence and I feel like my job as a listing agent first and foremost is to get maximum visibility. So, I generally advertise about 15-20 web sites on all my listings and I think that just gets maximum exposure.

BrokerIPTV: Where do you feel the industry is going?

Tom Narvaez: It is going to go... still continue go web based. I think the savvy age, I mean the savvy people and sellers out there are going realize that they still need listing agents, but I think on the buyers side, it is going to... our roles are going to diminish a little bit just because of technology and it is going to be... we are going to get a call from someone and say I've got two houses, you know that I know that I want and then let's go take a look, a live look and then let's put an offering. So, there may be more... they may be asking for more of a refund type thing, rebate type situation or I am not sure... I am not sure how it is going to play out, but I think from the buyer's perspective it is going to diminish our role and from the seller's perspective, it should stay fairly consistent because especially markets like now, they need professional Realtor.

BrokerIPTV: Thanks Tom.

Tom Narvaez: Thanks Dan.

BrokerIPTV: Appreciate it.




Posted on October 03, 2008 06:03:20 by Blog Author Mark.Eibner http://www.brokeriptv.com/tom-narvaez-fuller-sotheby-genx-geny-web-prescence-referral