BrokerIPTV Real Estate News and Videos

BrokerIPTV : I am at Inman Connect 2008 in New York city, and I have the rare privilege to talk with Saul Klein, otherwise known as Mr. Internet. Saul Klein can you tell some little bit of yourself and your background.

Saul Klein : Thanks Mark, I am real estate broker, Got into real estate business in 1975, became a broker in 1977, had my own business in San Diego. I was the president of the San Diego Association of Realtors in 1993, I was involved in buying and selling homes and apartment buildings and real estate syndication and in the mid 90s I got involved with the National Association of Realtors as a consultant to figure out ways to bring technology to realtors, I was involved in bringing listings to the internet with realtor.com back in the early days. Had the opportunity to meet multiple listing service and association executive every ware and all the NAR staff and one thing let do another and here we are today.

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BrokerIPTV: Where on the floor at Inman connect NYC 2008 and I have got Matt Heaton one of the original founders of ActiveRain and Matt is going to describe for some of you out there that dont even know about ActiveRain and how important it is and what 2008, 2009 can be for blogging?

Matt Heaton: So, ActiveRain is actually a lot more than blogging, its a social network and marketing tool for real estate professionals because there are two purposes allowing the professionals to connect with each other and also line these professionals connect with their consumer audience because real estate is one of the most sort of relationship based industries and may was the perfect fit for sort of tapping into the whole social networking online idea.

BrokerIPTV: What about your localism, how is that part of this site working out?

Matt Heaton: Localism is really kind of proof of concepts site around content syndication that is taking the content, our members are writing as blog posts and packaging it up and making much more consumer friendly, geo-targeting, it ranking it categorizing it and being able to really create a much better consumer experience out the existing content.

BrokerIPTV: So, blogging do you think people should be writing about their state, their city or their block in neighborhood?

Matt Heaton: People have a lot of different successes with doing different things. I think though more local you go that more targeted to the market you are the most success you are going to have for a couple of reasons is one is there is less of that information out there, so you are going to stick out and there is less competition at that level.

BrokerIPTV: Great, well thank you very much Matt its been a pleasure.

Matt Heaton: Thank you.

 http://www.realestatezealot.com/blog/2008/01/brokeriptv-well.html

Wheretolive.com and Century21.CA Roles Out A Real Estate Portal Master Piece at Inman Connect New York 2008.

BrokerIPTV  : Well, hi Roald Marth, president and  co-founder of the WhereToLive.com. We are here at New York Inman Connect 2008.   I understand we are rolling on a brand new really Web 2.0 progressive, even and Web 3.0, Google search map, can you tell us a little bit about it? 

Roald Marth : Well it is Canada, in fact it is all of Canada. century21.ca is WhereToLives new version 4 product that we delivered for Canada. This company has nearly 6,000 agents and 400 offices and it is a big country. It is geographically large, on the internet it is very small. It is one site with the latest AJAX mapping technology and with 21 photos on many properties a consumer can look at what is for sale, from century21 in Canada.

BrokerIPTV : Well, I heard Brad Inman speak the other day about transparency and the market and the video, I know it is incorporated a blog into the site, where do you see blogs going as for as relativeness in real estate sites in the future?

Roald Marth: No, we actually have over 6,000 blogs on this website, because this website century21.ca is the main corporate site for century21Canada, but in additional that we also have launched simultaneously 400 of our company sites, approximately 400 company sites and approximate 6,000 agents sites. Now, each one of those levels of sites has a blog on it and essentially ones case they have taken their marketing budget, which was formally and it is in the millions dedicate to the television and they have appointed Don the president yesterday shifted about 95% of that money now on to the internet. We are not getting all that money, which we where, but it is using to market the website as well, but these 6,000 blogs, where every single agent can become an local expert on the internet and their theme in Canada is the "local experts" and so we took that theme and we create a blog. Content, we got directory contact, you can find it in agent, we have also got property contain of course before sale and solds.This particular site is not video yet, but it will have video. Don Lawby the president talked talk here at Inman that

BrokerIPTV : I am here at Inman Connect in New York city 2008 a the Beer For Bloggers Event with Scott Sambucci, And Scott with Altos Research, Altos was the Inman Connect award winner in San Francisco for most innovative new product. And Scott may be you can answer some questions on why would I want to have Altos on my blog or my website? What does your product offer to the effect of real estate agents today?

Scott Sambucci: Right, that is a great question, we get that every day. Mostly we think about where people are coming to get market information, people start thinking about selling a home, buying a home it is the first thing they do. They go to the internet and they are doing a search. They want to know what is going on, how is the market? And so that is the reason people blog right. They want to be those, they want to be the people that show up, when you are doing a search on say Mamo park real estate [phonetic]. So the reason outsource is important, what we do is real estate market analytics. We do real time data that happens in updates every week. So by using our tools it is just basically a very simple chart you can add on to your website, you can essentially build on entire market statistics action to your blog that says show me medium price in Memo park, listing price in Memo park, inventory days on market price per square foot any of those key markets stats you can do both of the city all the way down to the zip code level. So if you got somebody, Joe home buyer or seller logging on and they do a search memo park real estate and they see your blog and they get your blog. Not only do you have the content you have been developing or by all the community information, homes that are buying and selling. Now you have got all the market information, what is the medium price, what is the trends been in the medium price of the last 18 months. How is inventory this week? I noticed after the holiday season its been a big change in inventory levels. How does that affect me as a home buyer and seller. So now by having that content on your website it is really setting you apart from every other website and every other blog that just talking about, oh this community website is really good if you want to see what churches are in the area. So it is not just blogging but it is adding a content that people want and need and developing a stickiness to your site, because now people are coming and they are seeing these markets stats, they can track it week to week. All the data are always updated automatically. So now your website becomes a resource for people, not just the place to read.

BrokerIPTV : Wow excellent, is this something that brokers have to sign IDX agreement force, is it something like a widget, that I can just throw on my blog and you guys keep it for me.

Scott Sambucci: It is a very simple tool, you can go to our website, in fact and get a free widget and toy around with it, Outsourceresource.com of course. Then of course we have subscription services as well. We get more advanced applications. But we get people every day, come at our site, grab a free chart, thrown on a blog and a say Oh look here is a free chart for medium price in Palavalto. Look at the prices that have changed since the holiday seasons over. And it is free for some tools and then of course the subscription we could help you out with and get you up and running.

BrokerIPTV : Great, well thank you very much Scott.

Scott Sambucci: Thank you Mark.

BrokerIPTV : Alright.

John McKnight At Inman Connect NYC 2008 Talks about RealTyger As the Premier Real Estate Blogging Platform

BrokerIPTV: Hey, this is Mark Eibner, we are coming here live from Inman Connect in New York city and we are here tonight at The Beer for bloggers Reception. I have got a very outstanding software development and platform engineer with me right now Jon McKnight with RealTyger formally RSSPieces. John, I just got a couple of questions. I was hoping maybe you could tell our audience what is the difference is between why they want to work with a realtyger blog verses say at wordpress or a typepad blog.

John McKnight : Well, there are alot of reasons why you might want to choose a realtyger blog, first is we have a better search engine optimizations SEO, so we do guarantee better placements and search engines. We have had a new analytics and you are going to actually track your posistioning, so you dont actually have to guess any longer about where you are showing up in the search engine results and placements. You could actually know for a fact and we have had to get new tools to add emphasis to listings because thats the bread and butter of real estate blog, so we can actually drive more traffic to our pages with listings and tide still away from pages at just merely contact is there by want to make sale.

BrokerIPTV: Great John, another question I get is, a lot of people ask me why should I blog? Why cant I just keep working with my static website, do you have any comments or any thoughts that you see as far us where web sites or blogs are going in the future here?

John McKnight : 2008 and beyond the websites and the blogs of the future are actually going to tighten the integration with the listings. So you will be able to find properties that are after and you will be able to find more and useful information and 2007 we told everyone to get on blogs because everybody was going to have RSS readers because of Vista in 2008, we are selling the [inaudible] go out there because SEO and the added benefits are the real estate listings engines and lead generation tools that you will be draw in more and qualified buyers.

BrokerIPTV: Right, thanks Jon and I let you get back to have you here.

John McKnight: Thank you.