BrokerIPTV Real Estate News and Videos

Denver Metrolist Announces Sold and Under Contract Data for IDX

Few Real Estate Brokers understand the Power Of IDX

BrokerIPTV : Talking today with "Mark Footer from Intero Real Estate Services" and a member of the board at MetroList, Mark thanks for being with us.

Mark Footer: Dan thanks for having me.

BrokerIPTV : Glad you are here. I want to talk about internet data exchange or as most people call it IDX, tell me a little bit about IDX what is it?

Mark Footer: IDX is the ability to share other brokers listings on your website and is the public interface searchable interface that brokers can make available to consumers.

BrokerIPTV : No, I understand MetroList was one of the pioneers in IDX, is that right?

Mark Footer: MetroList coined the phrase IDX and IDX exchange.

BrokerIPTV : And what is MetroList provide with an IDX service?


Mark Footer: There is three different players of IDX service available right now, the most basic is a free framed searchable site that is easy to implement as copying and pasting code in to your website and consumers can log on and search the listings are available on IDX and through MetroList. The next level flavor is a, we have a number of vendors that provide third party services actually about 200 and a broker can go out and subscribe to one of their services and provide more extensive of services and that goes all to the way up to the third level services is customized site which is a customized site where a vendor might prepare for you which would have lead capturing, lead generation, contact management. So you can really go from as basic as you like, to as extreme as you like.

BrokerIPTV : And this is what I did with my own personal site and I find it incredibly valuable, not only for me but for my buyers and sellers?

Mark Footer: Buyers and sellers love it, and we are in a market place right now where they want the information, they want to have access to it and honestly, one of the features that were introducing come this summer,  is going to be "sold" data and then "under contract"  data again feeding to the consumer's desire for more information, more accurate data and being able to accesse the information and make decision with our help.

BrokerIPTV : Types of IDX sites out there, I was thumbing through the web today there is lots of that when I came cross when that I had not been on is called www.FrontDoor.com, that's using an IDX feed and it's apparently put out by the people of HGTV,  but I am sure there are many more and some of which you will name?

Mark Footer: Well, larger brokers have them, individual brokers have them, an individual who is a licensed broker and a member of MetroList can create an IDX site for a number of purposes.

BrokerIPTV : Yeah, do you have a gut feeling, not that you would actually know there is, about how many realtors utilize internet technology like IDX sites?

Mark Footer: We have 3800 IDX sites coming through MetroList right now.

BrokerIPTV : Okay, so there is a fair amount, we just had Marcia Waters in here from Dora and she was saying that there as of now 50,000 registered real estate agents, 37,000 of them are active and you are saying about 3800 of those are using IDX sites so.

Mark Footer: Through MetroList?

BrokerIPTV : Yeah, we used to get some room to go in. Great talking with you, I appreciate it.

Mark Footer: Great for talking with you.

BrokerIPTV : Thanks for being here.

Real Estate Brokers Can Belong to Either IRES or Metrolist for MLS access so is it IRES vs. Metrolist For MLS Membership Money?

BrokerIPTV : Today we are talking with Mark Footer from Intero Real Estate Services and the member of the board for MetroList, Mark thanks for being with us.

Mark Footer: Thanks Dan, pleasure to be here.

BrokerIPTV : Glad you are here, I want to talk about the data sharing agreement that MetroList announced not so long ago if one of it if he give an update on how that's going?

Mark Footer: It is going beautifully, as a matter of fact on February 1^st this year we have gone fully live with it on the Prime Access product of MetroList, right now you can, you can search all of the IRES and MetroList listings using Prime Access.

BrokerIPTV : Well I am glad that you brought that up, because a realtor in my office says you can always think it about joining IRES and I said well I don't, I don't think you need to join Iris as long as you are member of MetroList, you are going to be able to get all of the IRES listings.

Mark Footer: I have had the same conversation countless times with the brokers in my office and once people are aware of it and started using it, they embrace it and love it, it is all there, it is great for doing and the searches for listening, it is great for doing researches for buyers, it's been a huge help in our office.

BrokerIPTV : Talk about the decision process to go in this direction in due data sharing in the first place?

Mark Footer: Yeah it is interesting, it actually started in 2003 or the CCM or Colorado Cooperate MLS came together and it was between Pikes Peak, IRES and MetroList, a limited amount of fields, the users like it so much, they really said hey, let's say how, let's have all the fields, let's just get it all in there, and that's were it precipitated what we have today.

BrokerIPTV : So, as a realtor, I only really need to choose one system?

Mark Footer: Correct.

BrokerIPTV : Depending on what I like?

Mark Footer: Depending on what you like.

BrokerIPTV : Yeah, I like Prime Access.  Advantage to Front Range realtors?

Mark Footer: The advantage is, again two fold, I eluded to it before if you are preparing a listing presentation or you doing a CMA, all the sold information is there. Especially if you on a border area, or you overlap from one MLS to the other, you will have to pull up with confidence all information from both sides. If you are working with the buyer and you going to be showing in an area you don't want have to search to MLSs, you will be elder go through Prime Access and all the information we will cover 100% once available for your consumers.

BrokerIPTV : Let's say you are a realtor and you are on the border, and you are trying to figure out if you are going to join IRES, you are going to join MetroList, why choose MetroList?

Mark Footer: MetroList has fantastic products, one of the opportunities I had, is that I was on the MetroList rules and regulations committee few years back, I know how much attach the MetroList based to the detail and accuracy of the data, so knowing that we have quality data and that we have fantastic tool to deliver and to present CMAs and to present marketing pieces,  it's a slame dunk for me.

BrokerIPTV : What's next for MetroList?

Mark Footer: Continuing to put out good technology and good products.

BrokerIPTV : Simple enough Mark thanks so much we appreciate talking with you.

Mark Footer: Dan, pleasure of mine.

Broker IPTV: We are talking today with Steve Olson from Prestige Real Estate Group, LLC and Steve is the past chair of the South Metro Denver Realtor Association and been very involved with Metrolist, thanks for being here, good to see you.


Steve Olson: My pleasure.


Broker IPTV: I want to talk about Prime Access Mobile, which is essentially now getting the listing information from your computer now on your phone. Tell us a little bit about that?


Steve Olson: Well I think it's really an exciting new product and I utilize it all day long and what it allows me to do is when I am in the field, I can search for homes on the internet through my mobile PDA, I can search by MLS number, by address number and here is the common example. I have my clients in the car and we are driving around and I have five properties, I am going to show them and we drive past a sign and they say how about that one and it is not on my list. Well, immediately I can pull over, pull out my PDA, look up that listing, get up to ten photos with that search and also all the information and then they say "oh, I kind a like it, can we see it." Well I have them any showing information right there and before you know it I have my clients inside the house and we are looking at the house. What a great tool is that. <read more>

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BrokerIPTV : I am at Inman Connect 2008 in New York city, and I have the rare privilege to talk with Saul Klein, otherwise known as Mr. Internet. Saul Klein can you tell some little bit of yourself and your background.

Saul Klein : Thanks Mark, I am real estate broker, Got into real estate business in 1975, became a broker in 1977, had my own business in San Diego. I was the president of the San Diego Association of Realtors in 1993, I was involved in buying and selling homes and apartment buildings and real estate syndication and in the mid 90s I got involved with the National Association of Realtors as a consultant to figure out ways to bring technology to realtors, I was involved in bringing listings to the internet with realtor.com back in the early days. Had the opportunity to meet multiple listing service and association executive every ware and all the NAR staff and one thing let do another and here we are today.

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Broker IPTV : We are talking today with Steve Olson from Prestige Realty Group LLC and a past chair of the South Metro Denver Realtors Associations. Steve, welcome, good to have you here.


Steve Olson: Thank you, it is a pleasure to be here.


Steve Olson: I know you have the lot of involvement with Metrolist and so our first topic today is talking about Prime Access. It is roughly a year old, tell me what you think so for.


Steve Olson: Well I think Prime Access really is the great platform and something that was brought forward by Metrolist to help us is brokers, be more efficient in our real estate needs and that really keeping up-to-date with the modern technologies out there and gives me platform, a very secure platform to search for listings, I am really enjoying it.


Broker IPTV : I was going to say, do you have both feet firmly in prime Access or you similar like some realtors who have one in MyMLS and one in Prime Access have you made the complete switch.


Steve Olson: Not that complete switch, because you always fall back to what is comfortable deal with you, but I am adopting it more and more everyday, it has a lot of features that you have to get use to, but once you get use to them like, the CMA or the competitive market analysis feature, it gives you a little bit of an edge and in getting quality data and presenting at in the new formative way to your clients and customers, so I am getting there, I am almost there.


Broker IPTV : I know they have been rolling out modules and adding a little bit more in a little bit more as time as gone on over the last 12 months, what's the latest feature?


Steve Olson: The most exciting one that I think right now is the shared data arrangements that we have now established with IRES [phonetic]. You can search for listing along the entire front range, so if I put in search criteria, I am in one of those areas that over laps between Metrolist and IRES, I know I am going to get the complete rich data feed and in an area it might be Longmont or somewhere in between that you don't where their listing is being input Irish or Metrolist, I am unable to get all that data.


Broker IPTV : Does this make the Metrolist more valuable to the realtors?


Steve Olson: Well, certainly Metrolist is such a valuable resource to us and Metrolist is own five realtors, it is own by the six shareholders from the associations then it is our platform and our market place, so that we can transact business in an easy way. You can think of it like NASDAQ or the Dow Jones [phonetic], it is the market place and what would it be like if we were in market place with out Metrolist, it would be chaos.


Broker IPTV : I was going to say, just in the side note, do you know of areas like, I heard that New York City does not have an MLS?


Steve Olson: Well I haven't heard specific stories about no MLS, but we certain I am sure they exist and how would you business, it would be very difficult.


Broker IPTV : Drive around the place.


Steve Olson: Yeah, exactly.


Broker IPTV : Steve thanks, great talking with you, appreciate you be in here.


Steve Olson: My pleasure.