BrokerIPTV Real Estate News and Videos

BrokerIPTV live coverage with QIK.com at Inman Connect in San Francisco 2008

BrokerIPTV: Today we are talking with Charlie Nicks the creative director for Tomlin/Nicks/Wells and Townsend Advertising. Charlie, welcome to the show [Voice cross over]. Glad to have you here. Tell me about your agency, what you do?

Charlie Nicks: Well, we were primarily with the real estate industry at the broker level. Now, as of recent, just this year we have gone completely to all Internet marketing and advertising work. So, we have eliminated all of our print stuff, all our radio stuff, all our retail packages and so forth and working completely on Internet and kind of specialty Internet stuff, so. <watch video>

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BrokerIPTV: Today, we are talking with Chris Lattimer, President of the Lattimer Group. Chris, thanks for being with us, appreciate that.

Chris Lattimer: Thank you Dan.

BrokerIPTV: Quickly again, the Lattimer Group does what?

Chris Lattimer: We are a real estate investment group that pools resources working with investors, so that we can invest in real estate. Our main objective is to offer preferred returns and then meet or exceed those expectations. Strategies that we like to use today are multifamily properties in emerging markets. Second is transit orientated development. Then finally, discounted single family homes.

BrokerIPTV: I want to focus in on this segment is TOD, Transit Oriented Developments; tell people what a TOD is?

Chris Lattimer: Yeah, TOD - Transit Oriented Development is development thats located within a certain proximity of transportation, public transportation systems, hubs or stops.

BrokerIPTV: Like a light rail.

Chris Lattimer: Like a light rail, yes.

BrokerIPTV: Okay. What specifically does your group do with TODs?

Chris Lattimer: We are really excited about the Denver metro market. The RTD FasTracks coming in, due to be completed in 2015. So, we are looking within a half mile radius of the future stations and we like urban infield, mixed use, high density development.

BrokerIPTV: So, are you talking to your investors now about purchasing land or properties in these areas where RTD FastTracks is going to be completed? Is that kind of the thought?

Chris Lattimer: Yes, absolutely. With the projection 2015 completion, it's actually a really good time right now to get in and get in before there is speculation, give us enough time to go through the entitlement process, get the construction completed, and up and running by time the trains are running.

BrokerIPTV: Now, this must be attracting a lot of attention with the price of gas. I got to believe that the public is getting more and more aware of public transportation and housing in relation to public transportation?

Chris Lattimer: Yeah, high gas prices is part of the number one driver for the popularity of TOD, there is big popularity, and there is big demand for this type of development. A couple of other factors that are driving the demand is global warming and just traffic congestion. I think people are getting really tired of traffic congestion, which is being spurred by the lack of funding in our transportation systems today.

BrokerIPTV: Now I hear more people are using mass trans than ever before. I mean you just turn on the news locally and you hear the problems of RTD and what RTD wants to do and expand. Are you hearing that the same?

Chris Lattimer: Yeah, absolutely. I read an written article last week, that most of the metropolitan area transportation systems have seen a significant increase in ridership in the last year. So, it is definitely increasing and I see that trend continuing.

BrokerIPTV: Okay. Thanks. Appreciate it.

Chris Lattimer: All right. Thanks Dan.

BrokerIPTV: Good information.

Chris Lattimer: Alright.

BrokerIPTV: Greetings viewers and welcome to BloodHoundBlog's Unchained sponsored by zillow.com. We are at the Heard Museum in Phoenix, Arizona the social media real estate event of the year and of course I am honored to have the infamous BloodHoundBlog himself, Greg Swan. Welcome Greg.

Greg Swan: Bless you sir. Thank you so much. 

BrokerIPTV: Hey, just curious, when I first saw the name, I was wondering how did you guys come up with unchained. What does it mean? What is the significance behind it?  <read more-watch video>

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Russell Shaw says market conditions favor full fee, full service experienced brokers

BrokerIPTV: I am delighted to be with Russell Shaw at the BloodhoundBlog Unchained event sponsored by Zillow here in Phoenix, Arizona and Russell just gave a great talk about our market, about commissions, and you had some interesting lines up there you were talking about your production in regards to say Help-U-Sell.

Russell Shaw: My production from my group, I am a broker with my own office the Russell Shaw Group, with a company called John Hall & Associates. In the last 12 months, my business is down, I want to put that in perspective, I am 75 million in the last 12 months, where in 2006 it was a 105 millions. My business is way down compared to what its been. In the last 12 months, my 75 million is better than all of the Help-U-Sell you sell offices in the Valley combined. These are offices, there are 14 Help-U-Sell offices and their collective volume and units is not as good as mine.

BrokerIPTV: So, you attribute that to the fact that you charge less commissions than Help-U-Sell?

Russell Shaw: [Laughs] No. I attribute it to the fact that in this market, it is...this market favors me because what I am promoting is I can get the job done where what they are promoting is, they do it for less. Like all of those discount companies are all saying same service, same fantastic service, I am not giving

BrokerIPTV: I understand.

Russell Shaw: That same fantastic service for less, same wonderful results for less money, but the truth is it is not the same result, what they are doing is doing it for less. In the market we had three years ago, which was part of that prolonged sellers market...discount companies thrived and when the market turned, broke and the problem for them is that they continue going broke because this isn't the deal about who can charge less money, it is about who can get the job done.

BrokerIPTV: Right, we are seeing that in some of the trends I have seen across the country where discount brokerages are suffering big time.

Russell Shaw: Yes, they are doing worse than people like in traditional companies like RE/MAX have a few offices closed. Well, the number of agents in that office were the reason, just too few agents to make the office profitable, but if anyone thinks that traditional realtors were having a rough go, they have no concept of what is happening with the discount companies because the discount companies margin was already thin and there is no business for you. There was one of those offices that I said, that 14 offices, their total volume, I am not talking commissions, I am talking sales volume for the last year, under one million dollars.

BrokerIPTV: Wow.

Russell Shaw: That tells you...I mean this is...you cannot live on that. I mean when agents talking being a multimillion dollar producer, well, if they were getting the full commission at a million, that is 30,000; so, a multimillion dollar producer could be grossing 60,000; by the time they pay expenses, they make less than anyone who works for me in my office.

BrokerIPTV: Wow. So you are saying that consumers out there and really it has probably been true for a while, they you are not really looking for commissions. Commissions isn't...

Russell Shaw: Right, that is not the go button. The go button is can you sell my house? We want to move, can you sell my house? It is not that you are going to say when you got there, you would offer them a lower commission, they wouldn't take it, but that is not the go button. I find that most of the people I am talking to have already decided to do business with us and then they think to themselves, I never even asked how much you charge. They are then asking us what our fees are, but they have already made that decision to do business with us.

BrokerIPTV: What do you find your most effective marketing vertical is out there as far as reaching the selling and buying community?

Russell Shaw: For me it is radio and television, a big, big turn on, radio and television. That is without a doubt the number one source of business.

BrokerIPTV: Well, video, TV.

Russell Shaw: Yes sir. [laughs] Or network television?

BrokerIPTV: Well, Russell, it has been a pleasure.

Russell Shaw: It is my pleasure sir.

BrokerIPTV: Great seeing you here at Bloodhound.