On average, iPhone users have accessed the app two times a day to search for local properties and realtors. By April 2010, the number of iPhone users searching for real estate with the Realtor.com iPhone app was four times higher than a close competitor.
The Realtor.com app is categorized as a Lifestyle Application. The average minutes per session of the average iTunes Lifestyle Application is five to six minutes, whereas the average minutes per session of consumers using the Realtor.com Real Estate Search iPhone application surpasses 16 minutes.
With the announcement of this one million-download mark, Realtor.com has announced several new features now available for the app, including the "Area Scout" feature, which combines iPhone GPS capabilities and automated search features in the Realtor.com app to provide automatically updated search results on the go, so house hunters can quickly find listings and detailed features such as proximity to major roadways, average price per square foot, average prices of homes nearby and average home sizes in the area in the Map View feature. Other new search features include waterfront, garage, multi-story and more.