Real estate technology company Roost has launched a free beta version of its new Facebook application, Social Real Estate℠.

With the app, real estate agents and brokers can now place a "Real Estate" tab on their Facebook page that displays city-specific housing from Altos Research, school information from Education.com and walkability data from Walk Score™.

In coming months, the full version of the app will be released and will include MLS, plus lead generation and drip marketing tools for agents and brokers.

"Facebook has passed 400 million users and is arguably second only to Google in mass consumer engagement, but most real estate brokers and agents struggle to use the platform effectively. Our application solves that problem by delivering content consumers want and engagement tools real estate agents need within Facebook itself," said Alex Chang, CEO of Roost.

Read more in the press release from Roost.com.

photo credit: CoreyHarris

Posted in Internet Marketing, MLS, Real Estate Industry, Lead Generation, Technology And YOU, Web 2.0 Marketing

Comment from: Turkey Property [Visitor] · http://www.turkish-property-world.com

Thanks for guiding me through this. Rarely do I find good entries that would walk me through. Great post !

Permalink April 22, 2010 16:22:51

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