Inman Connect NYC 2008 with Saul Klein, Mr. Internet Crusade Says...BE FOUND

Be Found On The internet

BrokerIPTV : I am at Inman Connect 2008 in New York city, and I have the rare privilege to talk with Saul Klein, otherwise known as Mr. Internet. Saul Klein can you tell some little bit of yourself and your background.

Saul Klein : Thanks Mark, I am real estate broker, Got into real estate business in 1975, became a broker in 1977, had my own business in San Diego. I was the president of the San Diego Association of Realtors in 1993, I was involved in buying and selling homes and apartment buildings and real estate syndication and in the mid 90s I got involved with the National Association of Realtors as a consultant to figure out ways to bring technology to realtors, I was involved in bringing listings to the internet with realtor.com back in the early days. Had the opportunity to meet multiple listing service and association executive every ware and all the NAR staff and one thing let do another and here we are today.

BrokerIPTV : What you tell us about from the past companies or companies you are still with right now.

Saul Klein:Well, with my partners Mike Branaton and John Riley we created a company in 1995 to take the message of technology to Realtors® and we call that internet crusade and we went on the road, and we just every opportunity speak that's exactly what we would do, we would talk to Realtors® where we teach courses and how to use technology in the real estate business, because three of us background is real estate brokers and 2001 the National Association of Realtors awarded us the contract to promote and create E-pro which is the National Association of Realtors® technology certification program and to promote that I continued on the road talking to 1000s of Realtors® every year, every single day I mean front of Realtors® talking to them about the implementation about the integration of technology in to the real estate business and why that is so important to them. So internet crusade is a company that provides technology services and the National Association of Realtors E-pro course. Couple of years ago I got involved with the company in Canada Point2 Technologies which was involved in heavy equipment and the marketing of the heavy equipment on the internet was also in the business promoting Realtors® on the internet and about, actually in the 1st of January I took over as the Chief Executive Officer of Point2 Technologies. The entire company they have the equipment and the real estate side which includes rather novel concept of something that is called Point2 NLS a National Listing service not a multiple listing service but a National listing service. Where we take input from a number of different places from brokers, from agents and we put that information on the internet and then we syndicate that information to as many sources as possible.

BrokerIPTV : Well congratulations on your new position, you have talked to all these people here across the country, you talk with brokers, company leaders what you can you condense it down, may be one or two things, you think out of every thing that is floating out there that people or brokers, real estate agents are going to have to do here in the future to be successful.

Saul Klein:Let me take it up to about 500,000 feet, put in the two words, be found, you need to be found what tools can you use, so that you could be found, people talk about search engines and search engine optimization, that's just a small piece of being found. So what can you do to be found, what can you do to increase your marketing, what can you do to be more effective at reaching your audience.

BrokerIPTV : Excellent, so you mean, you go to Google or you go to yahoo and you put your name in you better show up on the first page.

Saul Klein: And if you are not their, you got to figure out why you are not their and what are some of the things that you can do to make sure that you are there.

BrokerIPTV : Great, thank you very much Saul, I Really appreciate talking with you.

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Posted on March 11, 2008 16:02:11 by Blog Author