Social Media: Common Mistakes to Avoid

Social Media is an important marketing tool in the real estate business but it needs to be done consistently in order to be effective. Inman News Marketing Manager, Katie Lance writes about the 3 Social Media Mistakes Agents and Brokers Make. "I always keep one eye on what real estate agents and brokerages are doing in the social media world. As you all know, simply creating an account on Facebook or Twitter rarely equates to being plugged in."

Here are three common mistakes to avoid as outlined in Lance's article:

1.) Start small. The most common excuses for not spending the necessary time developing your social media marketing is that "it takes too much time". Look into the most popular websites, LinkedIn, Facebook and Twitter, and start with the one that makes the most sense for you.

2.) Do it Yourself. Dont pawn off the responsibility to an assistant or someone who might not be as good at communicating your message.

3.) Remember your Audience. Keep the message simple and directed towards your clients. What do they want to know about? Dont overwhelm them with too much information, keep your audience engaged.

How do you know if your message is getting out there? Monitor your website and blog traffic. Set up Google Analytics on your site to help you determine where your traffic is coming from.

Read the full story at Inman News.

photo credit: Håkan Dahlström