Social Network Helps Create New Business Model for Real Estate

photo credit: herzogbr

Our world pushes forward, nature cycles, leafs fall from the trees, the landscape changes and evolves, tides rise and fall, and the face of our society and business changes along with the ebb and flow of the natural world. Such is the case today. When someone introduces a new technology, things change. That is the way of things, as it should be. People sometimes forget how linked to nature we actually are. The face of commerce and business changes as does our natural world. Well, this isnt about nature its about a new business model.

Roost, a real estate search portal, has introduced a new way for real estate agents to interact with home buyers. Traditionally, Roost has worked in the real estate community by exchanging data between themselves and brokers and agents to list information about properties. However, their world has evolved and the services they offer are born anew, into a "Social Real Estate Toolkit." Social networks have changed the way people interact with each other, so its reasonable to guess that it would change the way business people interact with their customers.

This model helps brokers and agents acquire referral contacts through the social networking website Facebook. The idea is to capitalize on the concept of word of mouth business, which is how most real estate professionals gain the bulk of their business anyway; this seems to be a natural next step. Real estate agents, like the rest of us, are not necessarily web or social network experts, but they are experts at building relationships with people and clients, and this simply helps them further their reach. A natural next step indeed! I wish Roots and the real estate industry good luck in this new endeavor.

Read the full story from Inman News

Posted on September 02, 2010 12:49:56 by Blog Author