Aha! Ever wonder why certain emails get kicked to your spam folder? 

Well, Google just announced that it will start showing a short explanation at the top of each message sent to your spam folder in your Gmail account. This information will tell you why the message is in your spam folder and whether it contains potentially harmful content. Now, THIS will be useful!

"Needless to say, it will also be useful information for email marketers." writes Robin Wauters on The Next Web.com.  Testing this system and following specific Google guidelines will help your marketing message get through to more inboxes.

Google's Spam Mail explanations will include these areas:

• Phishing Scams:  "Some spammers send fraudulent messages that try to trick you into sharing personal information like passwords or credit card numbers. This practice is called phishing." writes Google. 
  
• Messages from an unconfirmed Sender:  Google tries to verify the sender to help protect you using email authentication. Google offers bulk sender guidelines if you are the sending domain to make sure your message doesn't get sent to the spam folder. 
• Messages that you have marked as Spam:  "After you report spam for several messages from the same sender, our system will learn from your behavior and might continue placing that sender's messages to Spam even if you don't specifically report them."  says Google. 
• Similarity to suspicious messages:  Gmail analyzes patterns in messages to detect spam, such as content with mature content and "get rich quick' schemes.

Read more about Spam Mail at Google. 

Posted in Internet Marketing, Traditional Marketing

Comment on this article

Name

Email
Your email address will not be displayed.

Site/Url
Your URL will be displayed.

Your vote

Poor Excellent

Comment text

Options

  Line breaks become <br />

  Remember me

  Allow users to contact you through a message form.

Captcha

Please enter the characters from the image above. (case insensitive)

Captcha code