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Broker IPTV: Today we are talking with Steve Klein form Comcast, he is the director of the Advanced Media Sales and Steve thank for being with us.
Steve Klein: Thanks for having me.
Broker IPTV: Appreciate you being here. I want to talk about your video on demand product that you are using for realtors and brokerage firms and consumers alike, but I want to actually talk about video first in itself. I imagine you jumped into it, because you saw that real estate was becoming more of a video world, am I right?
Steve Klein: That correct. Yeah. What we really, I think video, it has been a long time coming and it is finally here as far as how realtors specifically can utilize it. Fragmentation is rampid. we have got consumers looking in many different places for all different types information. So, what Comcast has is the ability to deliver video on number different platforms on linear TV, on video on demand and online as well, but from the on demand perspective we have taking the idea of people wanting to watch what they want, when they want, turned it into this on demand publishing product for real estate and in the end we see that videos really going to become - we think the main stay of any realtors marketing plans.
Broker IPTV: Narrated video, true video that you shoot with a camera seems to be now pushing virtual tour and pushing still photography, do you see that in what your marketing plans and ideas are?
Steve Klein: Some what. I think what we have today as you mention, before it was evolving so quickly and the products that we have are really focused on the technology that is available to our consumers right now and in creating those products I think we make the point, we have try to take those phases of video integrate them into the products that I mentioned and we are seeing some great success,
Broker IPTV: New ways you see agents utilizing videos services, outside of what you do?
Steve Klein: Sure. well viewing mobile, I think it is something that is coming up very quickly and I thick coming to preview of agencies as for as marketing plans go. We are really trying to create products that scale across these different platforms, so the on demand publishing product is an example, is going to offer the ability for agent to download the video that they have created the video listing that they have created to the desktop and once it is on your desktop they can push that video just about anywhere that they think that this going to be effective for their market strategy.
Broker IPTV: Steve good information, thanks for being with us, I appreciate it.
Steve Klein: Thank you. Related PostsComcast Rolls Out On-Demand Real Estate With 888 Zillow.com's Drew Meyers At Inman Connect 2008 - "it's about tranparency" Century21.CA Roles Out A Real Estate Portal Master Piece At Inman Connect NYC 2008 Joel Burslem of Inman TV-"Get Your Content To The Masses" Karen Easton At Inman Connect NYC 2008-Blog-Blog-Blog
Posted on March 09, 2008 08:54:01 by Mark Eibner
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